Indian Motorcycle Will Introduce The All-New 2014 Indian Chiefs In Sturgis August 3. Weeklong Schedule Of Events.

IndianSturgisPatchIt’s probably the most highly anticipated and historic motorcycling event in decades: the reveal of the all-new 2014 Indian® Chief®. Two and a half years in the making, the reveal party will be Saturday, August 3, 8 p.m., 999 Main Street, Sturgis Motorcycle Museum and Hall of Fame located at the corner of Junction and Main Street. The event is free of charge and features live music, celebrity appearances including Mike Wolfe of HISTORY’s wildly popular television series, American Pickers, interviews with Indian Motorcycle team members, a multimedia tribute to Indian Motorcycle’s history and more.

“Indian Motorcycle found it fitting to unveil the new Indian Motorcycle at Sturgis given its heritage at this signature motorcycle event,” said Vice President of Polaris Motorcycles Steve Menneto.” He added: “The Sturgis Motorcycle Rally was started in 1936 by the local Indian Motorcycle club, the Jackpine Gypsies, and has grown to become the world’s largest motorcycle rally, drawing riders from across the globe. Our team has put their hearts and souls into the design and development of the 2014 Indian Chief. Sturgis is the perfect place to unveil the next generation of Indian motorcycles and share the message that choice in American motorcycling is finally here in the form of the stunning new Indian Chief.”

Today’s news follows the company’s May announcement that the completely redesigned 2014 Indian Chief, powered by the new Thunder Stroke™ 111 engine, will start at $18,999. A short, sneak peek video of the New 2014 Indian Chief is available on the Indian Motorcycle website. As part of the build-up to the Indian Motorcycle launch, Indian continues its “Choice” campaign with a new broadcast spot called “Bike Wash” (because of music licensing rights restriction I can’t publish the version with Willie Nelson song “On The Road Again”)

The company also announced a weeklong schedule of events designed to introduce the motorcycle community to the new Indian Chief. The full schedule of activities at multiple locations, including a display at 2nd and Lazelle Street in downtown Sturgis, displays, demo rides and parties is available after the jump.

Indian Motorcycle will be the first-ever title sponsorship of ‘Bike Week’ on HISTORY, featuring a line-up of motorcycle-themed television shows airing concurrently with the Sturgis Rally from August 5-9, 2013.  As a lead-up to ‘Bike Week,’ beginning mid-July HISTORY will air vignettes highlighting the rich heritage and important milestones in the long and storied history of the Indian Motorcycle brand. The segments will explore the people, product innovations, racing accomplishments, industry firsts, and rich military heritage of one of America’s most iconic brands. “We are thrilled to be partnering with HISTORY,” said Rod Krois, Marketing Director, Indian Motorcycle. “Given the network’s passion for motorcycle content and our shared audience, we’ve found the perfect broadcast partner.” In addition, HISTORY will broadcast the national unveiling of the 2014 Indian Chief during American Pickers on Monday, August 5, and will air highlights of the Sturgis festivities later in the week.

Indian Motorcycle Schedule Of Events

Indian Chief Reveal Party. Saturday, August 3, 8pm. 999 Main Street, Sturgis® Motorcycle Museum & Hall of Fame: You are invited to attend the free, public unveiling of the all-new 2014 Indian® Chief®. This historic event features live music, a celebrity appearance from Mike Wolfe, American picker. Interviews with Indian Motorcycle team members, an audio/ video tribute to Indian Motorcycle’s history and more.

Indian Motorcycle Display. 2nd and Lazelle St. Saturday, August 3 from 9am – 6pm. Visit the Indian Motorcycle® display in Downtown Sturgis and find product demonstrations, display bikes, apparel sales, accessory displays, and a stationary demo bike, where riders can experience the power and feel of the new Thunder Stroke™ 111 engine. The exhibit will also feature an array of heritage Indian motorcycles including a vintage Indian® Chief®, the world famous, “Munro Special,” and the recently unveiled tribute “Spirit of Munro” custom streamliner, together for the first time. Mike Wolfe, American picker, will sign autographs at the Indian Motorcycle® display on 2nd and Lazelle St. on Saturday, August 3rd from 2-4pm.

Indian Motorcycle Demo Experience. I-90 and Exit 30. Sunday, August 4 – Saturday, August 10 from 9am – 6pm. Be one of the first to ride the all-new 2014 Indian® Chief® at the Indian Motorcycle® Demo Experience. Rides led daily, with the first ride leaving at 9:15am, last ride at 5:30pm. Riders must be 18 years of age, provide proof of endorsement along with a helmet and appropriate riding attire to demo.

Indian Motorcycle Night at the Sturgis Buffalo Chip®. Sturgis Buffalo Chip® Campgrounds, 20622 131st Avenue. Friday, August 9, 7pm

41 Responses to “Indian Motorcycle Will Introduce The All-New 2014 Indian Chiefs In Sturgis August 3. Weeklong Schedule Of Events.”

  1. 1 Schminkie Jun 24th, 2013 at 1:19 pm

    That new TV spot is…well….ouch!

  2. 2 HarleyNot Jun 24th, 2013 at 1:30 pm

    How cool is this ! Honoring The Past, Powering The Future !

  3. 3 Bruce Reynard Jun 24th, 2013 at 2:24 pm

    What distance are the demo rides? I hope at least 15 miles because it’s impossible to evaluate a brand new model riding around the block, especially in Sturgis.

  4. 4 George Rich Jun 24th, 2013 at 3:24 pm

    After several months of teasing, the new model better meet expectations or it’s going to be the biggest motorcycle fiasco ever recorded. The tv commerial is pretty agressive and very good..Harley not happy!

  5. 5 Greeko Jun 24th, 2013 at 3:29 pm

    I was expecting at least 1 more tease before the unveiling in Sturgis. Did Harley execs already registered for a demo ride. Ha, ha.

  6. 6 Olly. Jun 24th, 2013 at 4:53 pm

    Indian Motorcycle Australia will also be hosting a launch party on August 3, in Sydney Australia.
    At the very same moment the covers are pulled off the new chief at the Sturgis launch, the covers will be pulled of an identical machine in Sydney.
    How do I know this? I’m making an informed guess.
    Myself and another 110 people have been invited to a launch party in Sydney on the third. We are all members of an exclusive group of buyers who have paid a deposit to become members of the 111 Originals club. The only group of its kind in the world. Australia has pre sold over 111 of the new chief machines. The group, which is officially sanctioned and backed by Indian Motorcycle has already distributed 111 Original owners packs, which include a limited edition shirt, belt and belt buckle, Indian head glass paper weight and other exclusive goodies. The first 111 machines will be numbered and distributed to the buyers on a first come first served basis.
    Stay tuned ……

  7. 7 Donnie Jun 24th, 2013 at 4:58 pm
  8. 8 Olly Jun 24th, 2013 at 5:16 pm

    How about that eh Donnie!
    Well, at least you can be re assured that the news is pretty accurate. I’ll post pics from the launch party in Sydney, I bet Cyril wont be able to top that…..

  9. 9 rodent Jun 24th, 2013 at 5:18 pm

    Looks like Indian is treating their Aussie customers better than American prospective customers!

  10. 10 richard Jun 24th, 2013 at 6:22 pm

    WOW! That ’03 Harley cleaned up nice and still looks good. I bet he gets top dollar for it…

  11. 11 Road loser Jun 24th, 2013 at 8:00 pm

    If the bike looks half as good as that motor. No worries…

  12. 12 Highrider Jun 24th, 2013 at 9:09 pm

    What about ” Dealers ?” The Victory Experience is not very encouraging after 15 years

    Polaris better get their Dealer’s act together for both brands ( If they do, they will clean up, if they don’t , well)

  13. 13 Nobody Jun 25th, 2013 at 12:43 am

    Shit bagging on Harley this much is actually turning me away from considering one.

  14. 14 baert342 Jun 25th, 2013 at 3:39 am

    Very surprised that Indian would be allowed to use that H-D in a commercial campaign like that….I would have thought that was ‘infringement’.

  15. 15 Rokko Jun 25th, 2013 at 6:19 am

    Love the commercial. Well done. Harley not happy, for sure.

  16. 16 P. Semalee Jun 25th, 2013 at 6:24 am

    It will be interesting to observe the reply from Harley, products and advertising. This commercial is to the point. Good strategy by Indian. Indian is in, HD is out…

  17. 17 George Stanley Jun 25th, 2013 at 6:30 am

    First buyer of the new Chief will be the MoCo…

  18. 18 Andrew stonestreet Jun 25th, 2013 at 6:52 am

    I asked for a schedule of events and you provided one. Thanks! See you there…Droid

  19. 19 Brandon Jun 25th, 2013 at 8:47 am

    I wonder how nervous Harley is?

  20. 20 Greg Keller Jun 25th, 2013 at 8:52 am

    I see one big Indian weakness (versus Harley): Its dealers. Who are they? What training the Indian mechanics will receive to maintain the bikes? Cyril can you write about this?

  21. 21 Rick Lossner Jun 25th, 2013 at 11:00 am

    Polaris’ marketing department is having a blast… been awhile since I’ve seen advertising this cut throat !

    If they deliver .. why I believe they will…. things are about to get exciting out there..

  22. 22 Vision Jun 25th, 2013 at 11:42 am

    I think Indian is very realistic about building its dealer network. They told perspective dealers up front: this is a long-term investment. You have to be 100 % on-brand, and 100% committed. Every new Indian Dealer will provide a “premium customer experience” with dedicated space and a uniform look. Dealers who are in, already know they will enjoy an initial rush of people that want the first bikes, then, like any other business you have to grow it. That of course will take a few years.
    Funny thing is, Victory owners already know- Harley’s reputation is a lot better than their motorcycles. It’s funny to watch Indian arrogantly go after the big bad motor company. The competition of the 3 American brands means each of them will always be working to out do the other. This should be like a renaissance of American motorcycles. Be happy, people.

  23. 23 Duke Jun 25th, 2013 at 11:45 am

    Hopefully this turns into a classic heavyweight fight, because then we the riders win as both companies race to beat each other and build better and better products. Let’er buck!

  24. 24 Doug Jun 25th, 2013 at 12:47 pm

    Wouldn’t the ad have been more compelling if the :30 seconds were spent moving the bike out to the curb dirty and putting a for sale on it?

    “Choice is coming…”

    I get it, but that tag line also seems to forget about the other choice, Victory.

    The HD does look good cleaned up except a Road King would have been better (albeit harder for Indian).

  25. 25 morpion Jun 25th, 2013 at 1:46 pm

    where are the dealers

  26. 26 Dennis Kilker Jun 25th, 2013 at 2:16 pm

    Good point, George. I AM aware of a few Polaris dealerships. Mostly Honda/Kawasaki/Suzuki affiliated, though. Ironically, the Harley dealership I bought my Fatboy from is also a Polaris dealership. I will say I am glad a company with the financial clout to undertake this has actually undertaken it. Talk about a gamble!

  27. 27 Matt W. Jun 25th, 2013 at 2:31 pm

    From what I have seen of the engine, engineering will be the easy part for Polaris. The harder part will be dealers and marketing. But from what I have seen so far they are off to a good start on the latter.

  28. 28 Tony Sorano Jun 25th, 2013 at 3:02 pm

    Sturgis events. 1- Mike Wolfe is an unnecessary presence (he does nothing for Indian except blah, blah, blah). 2- I am afraid of too long lines for a demo ride (will wait for Cyril’s opinion) 3- Nothing said about how and when and where orders can be placed (In Sturgis or not?) BTW, I like the commercial.

  29. 29 Seymour Jun 25th, 2013 at 4:18 pm

    do you guys really think that there will be no dealer network? seriously? or are you just trying to poke holes in something.

  30. 30 Mark Moses Jun 25th, 2013 at 9:01 pm

    Taking deposits now for the ’14 Indians as are most of my fellow Indian dealers. Contact one near you and get your deposit in today, it will keep the wait shorter… You know you want one!

    Mark Moses
    Indian Motorcycle Charlotte

  31. 31 courtney Jun 26th, 2013 at 1:34 am

    Finally! ‘mericans gotta a Choice(!), like, for real now! That aint happened since, uhhhhhh… ummmmmmmmmmm… like, 1999 or something? WooHoo! (I think….)

    Course, everbody knew back then that Victory was NEVER to be considered a REAL “Choice,” right? Well, we certainly know that now anyway, now don’t we!!! smh

    Pretty sad to witness Polaris throw its Very Own Creation — a product of Polaris’ own blood, sweat ,and tears, etc. — under the bus like that, especially in favor of resurrecting a Zombie brand in high hopes of offering some kinda “Choice,” finally, once and for all, lol.

  32. 32 Rod Brennard Jun 26th, 2013 at 10:48 am

    I am afraid that the best part of the new Indian Chief is already known – the engine – and that the bike design to be unveiled in Sturgis will be a sizeable yawn. We will see.

  33. 33 Rod Brennard Jun 26th, 2013 at 10:50 am

    By the way, the Sturgis Museum is a very unpractical place to gather a crowd for an unveiling of this importance. No room, looking cheap.

  34. 34 Robert Pandya Jun 26th, 2013 at 8:00 pm

    Hello all –

    We are looking forward to the reveal event and certainly hope that attending motorcycle enthusiasts can make it out. Of not, our website will change to reflect the new models at the same time – so be sure to log on to and enjoy the work that has been going on behind the scenes.

    We will be hosting a street party, and while the museum may be too small to host an event of this magnitude INSIDE, we have worked with the museum and the city to create a reveal event worthy of the Indian Motorcycle name outside of the venue.

    On a personal note, I have been putting my head down and working hard to ensure that what we do through the PR department reflects history, quality and the positive natures of the Indian Motorcycle brand. In recent weeks I have seen the same through the design staff in Medina MN, the engineering staff in Wyoming MN, and the production staffs in both Osceola WI, and Spirit Lake IA. We are building a great motorcycle, one that the industry will be proud of. One that people will notice, ride, appreciate and ultimately will see that Polaris Industries made the commitment and delivered.

    It sort of chaps me sometimes that naysayers fart and pop about postulations and theories that have no basis and are clearly coming from a negative standpoint. But that is the power of this great country, and I would have it no other way. Speak your mind and stake your space.

    Indian Motorcycle employees, staff, contributors and owners will proudly stand amongst and riders on any brand they choose to ride. What is important is the decision to ride – and to be proud of the community we are all part of.

    On behalf of all the great people who touch this brand as we work towards a historical launch in just over 30 days – please come to Sturgis. See what we have been up to. Take it for a ride. If you choose to hate it still – be thankful that there are many options. If you choose to own it, we could not be more humble and appreciative.

    Proudly representing the Indian Motorcycle brand – we will see you in Sturgis.

    Robert Pandya
    Indian Motorcycle
    External Relations Manager

  35. 35 KD Jun 27th, 2013 at 5:42 am

    Mr. Pandya, Please call Frank M. directly. It would be to everyone’s benefit.

  36. 36 HarleyNot Jun 27th, 2013 at 8:51 am


  37. 37 Woody's Jun 27th, 2013 at 8:02 pm

    “It sort of chaps me…” Mr. Pandya, I’m afraid Indian id being self-chapping by their chosen advertizing plan. If you don’t want months of incorrect guesses don’t purposefully give us months of teasing. Worse yet, if you’re offended by what you percieve as ” negative ” imagine how Harley must feel seeing smack-talking ads for an invisible bike that wasn’t yet for sale? I wish you guys all the best, but I have to say your advertizing has left me totally cold. To be fair, I put my wallet away the second I knew it wasn’t going to be a modern inline 4 with a retro feel but the teasing stuff didn’t sit right with me. I assume it was just to freeze out potential buyers of other V-Twins for a year to get them to wait and maybe buy an Indian, that’ll backfire bigtime if they’re not really wowed after waiting. Again, best wishes.

  38. 38 morpion Jun 28th, 2013 at 11:35 am

    a new commercial is coming by polaris=indian is in,,victory is out,,,because indian will be their best seller,,,,,,,,,,,,,,,,,,

  39. 39 Blackmax Jun 28th, 2013 at 9:19 pm

    39 comments so far ….
    Every time Cyril puts something out about Indian, well it’s obvious
    we are all waiting to see if it measures up or not (I think it will) …..
    The commerical is a hoot !!!
    Nobody has had the “stones” to go striaght at H-D like that, not ever !!!!
    I think the weeks after Sturgis are going to be very, very interesting…
    Stay tuned !!!!

    Robert, thanks for getting in here & attempting to interject some sanity in all this conjecture
    Only got 2 words for ya’
    Test Ride !!!!

  40. 40 Woody's Jun 29th, 2013 at 9:44 am

    @ BMax, sounds like an Obama speach-if you disagree with me you’re not sane? ☺ No doubt there’s been a lot of interest in the new Indian, it’s a huge deal having yet another swing at the brand and I’m thrilled that a company with deep pockets and an existing bike line is doing it. I hope you’ll agree that opinions will differ on how they’ve done the ad campaign, though. Going straight at Harley is pretty easy when they have actual bikes for sale and you have nothing yet. In one form or another you always compare yourself to the top dog when you enter the fray, there’s really nothing courageous about that IMHO. I’m just sick of the teasing and it’s soured my opinions of who they’ve trusted with their marketing. That has nothing to do with the actual bike, and I think it’s off base for some folks to imply it’s being negative against the bike.

  41. 41 Lil Jack Jul 3rd, 2013 at 7:32 am

    Hork’s Bomber must be set free !!!!!

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