In 3 weeks, on August 3rd, the All-New Indian Chief will be unveiled in Sturgis. Before this eagerly anticipated motorcycle event, I summarized a few essential facts you should know.
Orders. Officially, Indian dealers will take orders just after Sturgis or in September although we know that some dealers have already taken many deposits for upcoming official orders.
Manufacturing. Manufacturing will start this coming September with first deliveries to dealers starting, except last minute production issue, sometime during the 3rd quarter of 2013. Both Indian and Victory share the same facilities in Wisconsin for engines manufacturing and in Iowa for assembly, but production are on separate lines with different teams with absolutely no interference between them. At beginning of manufacturing, on a single line, Indian will be able to produce at least 100 motorcycles a day. Shifts can be be multiplied and other production lines can be added on very short notice. All necessary future Indian plants will remain in the US.
Distribution. Indian Motorcycle will have about 150 dealers in the US at the end of 2013, about 60 abroad (Europe, Asia, Australia & New Zealand) with more being added every month. Polaris believes that Victory and Indian are complementary brands having appeal for 2 very different types of bikers. Those taking pride in owning a motorcycle with heritage, looking for performance with traditional overtone will buy Indian. Those looking for modern performance and handling going for a Victory model. Consequently, Polaris believes that both brands can co-exist at the same dealership. Polaris has no issue with a dealer selling both Harley-Davidson and Indian brands. As a matter of fact, at launch, at least 7 dealers will carry both Harley-Davidson and Indian, but as far as I know, on different showroom floors. As I mentioned before, Indian Motorcycle intends to immediately pursue an aggressive expansion strategy abroad.
Future. First model is an all-new V-Twin Indian Chief, but for the future Indian doesn’t exclude an overhead cam, an Indian Four, a Scout or any other platforms, keeping with Indian’s past tradition of innovation. Very successful racing is a big part of Indian’s heritage and the new Indian Motorcycle company will be back at it, but not immediately, for now all efforts being focused on the successful launch of the all-new Indian Chief.
Indian Chief Evaluation. I will road-test during several days the all-new Indian Chief while in Sturgis and will report on my first impressions as soon as possible. Are you going to Sturgis? Below, I remind you the full program of festivities and when & where you can demo-ride the new Indian Chief by Polaris.
Indian At The Sturgis Bike Rally. August 3rd-10th, 2013
Join Indian Motorcycle® at the 2013 Sturgis® Motorcycle Rally for the historic unveiling of the all-new 2014 Indian® Chief®. Motorcycle riders and enthusiasts can attend the public reveal on Saturday, August 3, visit the Indian Motorcycle® display on Lazelle Street, be one of the first to ride the new motorcycle, and participate in Indian Motorcycle® Night at the Sturgis Buffalo Chip® on Friday, August 9.
Indian Chief Reveal Party. Saturday, August 3, 8pm. 999 Main Street, Sturgis® Motorcycle Museum & Hall of Fame
You’re invited to attend the free, public unveiling of the all-new 2014 Indian® Chief®. This historic event features live music, a celebrity appearance from Mike Wolfe, American picker. Interviews with Indian Motorcycle team members, an audio/ video tribute to Indian Motorcycle’s history and more.
Indian Motorcycle Display. 2nd & Lazelle St. Saturday, August 3 – Saturday, August 10 from 9am – 6pm
Visit the Indian Motorcycle® display in Downtown Sturgis and find product demonstrations, display bikes, apparel sales and accessory displays. The exhibit will also feature an array of heritage Indian motorcycles including a vintage Indian® Chief®, the world famous, “Munro Special,” and the recently unveiled tribute “Spirit of Munro” custom streamliner, together for the first time. Mike Wolfe, American picker, will sign autographs at the Indian Motorcycle® display on 2nd and Lazelle St. on Saturday, August 3rd from 2-4pm.
Indian Motorcycle Demo Experience. I-90 and Exit 30. Sunday, August 4 – Saturday, August 10 from 9am – 6pm
Be one of the first to ride the all-new 2014 Indian® Chief® at the Indian Motorcycle® Demo Experience. Rides led daily, with the first ride leaving at 9:15am, last ride at 5:30pm. Riders must be 18 years of age, provide proof of endorsement along with a helmet and appropriate riding attire to demo.
Indian Motorcycle Night at the Sturgis Buffalo Chip®. Sturgis Buffalo Chip® Campgrounds, 20622 131st Avenue. Friday, August 9, 7pm