Bikers sharing the same passion for the Harley brand came from around the world to Milwaukee for a long weekend of concerts, a parade, and street parties. Harley bikers are not the only ones to be excited. So are all Harley-Davidson top executives. They know that the brand is getting a huge worldwide attention from the media and an incalculable amount of free advertising. So, they multiply the press conferences, showing how confident they are for the brand future. What they said during the weekend.
Mark Hans Richer, Harley-Davidson Chief Marketing Officer. In reference to the new Indian Motorcycle models. ““There’s always been choice and there always will be choice. Riders are choosing Harley-Davidson more and more, but we respect the competition…”
Matthew Levatich, President and Chief Operating Officer of Harley-Davidson Motor Company, “We have a pipeline full of great products. It’s got 30 percent more products on it than in 2009. And that’s the benefit of getting really disciplined in product development. A pipeline of exciting, on-the-money products is coming. So, stay tuned.”
Keith Wandell, Harley-Davidson President and CEO. “The 2014 product lineup, dubbed Project Rushmore, will push the competition even further back in the rear view mirror. Rushmore leaves the competition in the dust with its upgrades in technology and ride-ability. It was a shock to people that it would be such a big change, yet what we hear from customers is it didn’t go over the line. It didn’t turn into something they didn’t recognize. I have never seen our dealers as excited as they are today after the launch of these products. They believe this company has been transformed for the better.”
Harley-Davidson in July said it expects to ship between 259,000 to 264,000 motorcycles this year, up 4.5% 6.5% percent from a year ago. Harley worldwide sales were 249,800 in 2012, 235,200 in 2011, 222,100 in 2010 and 242,600 in 2009. Revenue and profit for 1semester 2013 up as well this year from the same period in 2012.