With a long list of justifications sent to the media to support its decision, Advanstar announced that the Dealer Expo 2014 will no more be held in Indianapolis in February , but at the McCormick Place in Chicago December 5-7, 2014.
The Dealer Expo is until now the largest business to business powersports annual event but is about to face a new strong competition from the new AIMExpo (American International Motorcycle Expo) a new business and retail event to be held this coming October 16-20, 2013 at the Orange County Convention Center in Orlando.
After the motorcycle dealer and retail disaster of 2008’s global recession, trade shows like the V-Twin Expo in Cincinnati and the Dealer Expo in Indianapolis (marginally competitors) held 2 weeks apart from each other searched for a new formula to support their respective events. Although many suggestions have been made to these shows organizers, both regarding attendees, content and location, not much has changed until the AIMExpo announced its intention to revolutionize the Powersports industry as North America’s first combined consumer, trade and media event, combining indoor exhibits on 300,000 square feet with outdoor activities in Orlando at what organizers consider “the ideal time and place for new product launches, demo rides, educational programs and more.”
With already 375 exhibitors confirmed, the new AIMexpo is already a direct and very strong competitor of the Advanstar Dealer Expo. There is no doubt that Advanstar decision is directly related to the apparition of this new show. AIMExpo, as it is done in Europe, is addressing for the 1st time in the USA both dealers, consumers and media and is already deemed to be a success, at least in being representative of the whole North American powersport industry. Of course, Advanstar will not mention its new competition, just listing a variety of reasons for a move in December to Chicago’s McCormick Place. From all these justifications to move from Indianapolis to Chicago (Advanstar includes christmas lights, christmas shopping, larger choice of flight/hotel price packages, theaters, etc…) I will mention only 3 looking to me as being truly professional.
1- Late year timing, more aligned with the dealers’ need to make prime buying decisions in the fourth quarter for the coming season. 2- Chicago area is home to hundreds of powersports dealerships as well as dozens of manufacturers and service providers, and is the third-largest U.S. metropolitan market for on-highway motorcycle registrations according to a study conducted on the top 25 powersports DMAs by Polk Research. 3- Chicago, an international destination hub that is also within easy reach of more than 80 percent of U.S. powersports retailers