Although this post may sound as directed only to the members of the media, I thought it would be of interest for my readers to say a few words about the way motorcycle reporters, journalists, photographers, video crews, etc cover the main motorcycle events, both trade and consumers. Some rallies and trade shows, more than others, recognize the importance of the positive role media plays in an event and facilitate access to public and professional activities, offer amenities, physical press release mailboxes, internet connection etc to help us report fast and accurately. Something benefiting all the industry, professionals – manufacturers,vendors, distributors wishing the largest possible media coverage of their new products and services, and of course all those enjoying motorcycling. Before the upcoming Inaugural Orlando AIMExpo (October 16-20) gets started, I must salute their innovative take – for the USA – on the conventional media center. (media hubs as described are already offered since decades in all major motorcycle events in Europe and Asia.)
To help members of the media, The AIMExpo “business to business” and “business to consumer” event has developed the AIMExpo Media Hub, a one-of-a-kind space that will serve as the command center for the trade segment of the event from Wednesday, October 16, to Friday, October 18 and provide us with everything we need to report: designated workspaces with web access, private meeting rooms, and a stage dedicated for presentations and showcases of new products.
Following the trade segment of AIMExpo, the consumer portion of the event begins on Friday afternoon October 18 and the Media Hub will transition into the stage for consumer-focused presentations, also a great initiative. A brand new workspace with proper amenities will be provided for members of the media still in attendance, located next door to the existing Media Hub.
Before traveling to Daytona for Biketoberfest, I will stop by the American International Motorcycle Expo in Orlando and tell you if I think that the inaugural AIMExpo is on track to become the expected catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling in the U.S. and North America.