Harley-Davidson Riders Wear Pink to Raise $1 Million For Women With Breast Cancer

pinklabelThe Harley-Davidson  family of riders and fans has a promise for women affected by breast cancer: You’re not alone, because we ride with you. These riders and fans added extra horsepower to that promise by raising more than $1 million for organizations that support and empower women affected by breast cancer through the purchase of Harley-Davidson® Genuine MotorClothes® Pink Label Collection apparel and merchandise.

“The brave and courageous women who have shared with us stories of battling breast cancer are the inspiration for the Pink Label Collection,” said Karen Davidson, Creative Director of General Merchandise and great granddaughter of a Harley-Davidson Motor Company founder. “The custom Pink Label gear is a powerful way for riders and enthusiasts to express their support for the one in eight women in the United States who are diagnosed with this disease.”

pinklabel2The financial support begins with the purchase of any H-D Pink Label item. Three percent of the suggested retail price of Pink Label merchandise is donated to organizations like the National Breast Cancer Foundation and Young Survival Coalition that support women affected by breast cancer.

Thanks to the generosity of Harley-Davidson motorcycle riders, fans and dealers, the Pink Label Collection generated more than $1 million for such organizations since its inception in 2010. And that’s just the beginning.

For 2014, the new and expanded H-D Pink Label Collection includes 88 iconic items, each with the power to make a difference. Visit Harley Pink Label to learn more.


10 Responses to “Harley-Davidson Riders Wear Pink to Raise $1 Million For Women With Breast Cancer”

  1. 1 Rodent Oct 1st, 2013 at 9:15 am

    They should make the donations from corporate profits rather than retail sales but that might piss of the share holders. Better to scam the customers.

  2. 2 Gary Princeton Oct 1st, 2013 at 10:01 am

    Rodent. You don’t have much business sense. The consumer doesn’t pay. Donation is taken off the selling price of the clothing. The retail price doesn’t increase for the buyer. Giving part of the profit of the Pink Sales is exactly the same. In both cases it’s a donation for tax purpose and would be the same amount.

  3. 3 Tobby Oct 1st, 2013 at 11:02 am

    Using any disease to promote retail sales is bad form. Always has been. Now if HD had said they will match dollar for dollar all donations made by bikers at any local dealership then that would be another thing. Promote the pink clothes at that time without the three per cent of proceeds scam. Three per cent? Really HD?

  4. 4 Nitschke Oct 1st, 2013 at 11:25 am

    I agree. HD shouldn’t give any of it profit to Breast Cancer causes.

  5. 5 Bruce Reynard Oct 1st, 2013 at 11:32 am

    And why?

  6. 6 smithncustom Oct 1st, 2013 at 11:40 am


  7. 7 Cris Sommer Simmons Oct 2nd, 2013 at 12:35 pm

    Any money donated from anywhere to help fight cancer is a good thing. Cancer sucks.

  8. 8 Blackmax Oct 2nd, 2013 at 2:52 pm

    In total agreement with Ms. Simmons
    They could find another way to do it but if this is what they choose to do
    It’s better than not doing anything at all.
    It’s CANCER, folks, don’t be an ass !!!

  9. 9 dudeareno Oct 2nd, 2013 at 2:57 pm

    WTF….where is my comment???

  10. 10 Tobby Oct 4th, 2013 at 11:10 am

    You want Pink? Spend it at Komen. 73% of your purchase dollar goes directly to cancer.


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Cyril Huze