Royal Enfield Announces Motorcycle Sales Up 60% During 3rd Quarter 2013

RERGTRoyal Enfield, a motorcycle division of Eicher Motors, announced a better than expected 60% sales increase during 3rd quarter 2013 versus year-ago quarter. Volume growth over the last five quarters has been in the 45-60% range. These positive results come from a better product mix and great success of its 500 cc bikes. Given the six-month waiting period for its bikes, the company is focussing on ramping up its production at the India Oragadam plant. On the new product front, the company is planning to launch its Continental GT motorcycle in India at the end of November. The company launched the bike globally (US, UK and Europe) in the September quarter and has been priced at around $6,000. Royal Enfield 500 cc series will be a strong competitor of the newly announced Harley-Davidson Street 500 and 750 cc.

17 Responses to “Royal Enfield Announces Motorcycle Sales Up 60% During 3rd Quarter 2013”

  1. 1 George Bradwell Nov 20th, 2013 at 10:24 am

    In India, Royal enfield is as iconic as Harley in the US.

  2. 2 Rodent Nov 20th, 2013 at 10:58 am

    Go watch John Reeds video of the other day, when Brit bikes were made in Britain, by Brits.

  3. 3 Kirk Perry Nov 20th, 2013 at 11:17 am

    Popular because it’s air-cooled like the original “motorcycles”, not some liquid-cooled p.o.s with a frickin’ radiator. Any motorcycle with a radiator is actually a car.

  4. 4 Terence Tory Nov 20th, 2013 at 12:55 pm

    Kirk Perry,by your logic a Porsche 911 must be a motorcycle.They sure feel like a motorcycle when you ride in it.

  5. 5 richard Nov 20th, 2013 at 1:36 pm

    HORAY!!! It’s got a kicker…

  6. 6 mkv Nov 20th, 2013 at 1:41 pm

    You can thank the Hipsters and affluent Indian people in the US. They buy these things like the second coming

  7. 7 Fritz Nov 20th, 2013 at 2:01 pm

    So what is the reliability of the new, or recently built (within the last two to three years) Royal Enfield like? What is the longevity like? No one seems to know that where I live.

  8. 8 Blackmax Nov 20th, 2013 at 7:15 pm

    I’m happy for them & anything that puts a butt on any cycle seat is good.
    But this one is not for me

  9. 9 nicker Nov 20th, 2013 at 11:44 pm

    Enfield, the oldest continuously produced MC.
    Not only that but an industry innovator for the first.

    As i recall Lindsdale and his Enfield owned UK classic bike competition for several seasons back in the 1970s.


  10. 10 Sportster Mike Nov 21st, 2013 at 5:37 am

    Have seen these at the UK launch
    Frame is by Harris, quality looks good so is the price here in England
    OK so its going to be slow – but fun
    Don’t really need the kicker
    Looking forward to the new Interceptor??!!??

  11. 11 scampman13 Nov 21st, 2013 at 9:09 am

    I find the owners of Royal Enfield’s really care for their bikes.
    Our Dimple Magnetic Oil plugs have been ordered by many owners and praise the performance of the magnets. We are glad to have helped them care for their machines.

    We advertise on this site and thank Cyril for the opportunity to meet and help all these new riders.

  12. 12 Tony Nov 21st, 2013 at 10:58 am

    What is the number? Took a couple in trade with 500 miles and the value drops like a rock used!!

  13. 13 Graeme Nov 21st, 2013 at 7:10 pm

    My only complaint is that its going to be very tight slotting the turbo in behind the motor….Other than that I like it. Would I spend $6k on it or $6k on a used Sporty; now thats the crunch decision.

  14. 14 Bigalyts Nov 21st, 2013 at 9:44 pm

    Royal Enfield Riders usually buy them twice. First & last. I am amazed that they are selling Bikes. I never see them on the Road and you can count on 1 hand all the Riders that you know that have or had a Royal Enfield………..and have 4 Fingers and a Thumb left! I never see them Bar Hopping!

  15. 15 Chris Woolley Nov 22nd, 2013 at 1:09 am

    Somebody tell that guy kick starting the Enfield that his sister wants her pants back.

  16. 16 Terence Tory Nov 22nd, 2013 at 2:50 am

    I’m not down on Enfields at all,I’ve done miles on a 750 Interceptor than was way better than most Nortons and Triumphs in quality and smoothness.But these 350s/500s are a bit underpowered and feeble.The picture here reminds me of the guy I saw yesterday looking at the motor kicking the thing trying to get it going near passing traffic,and every Enfleld single seems to have a guy kicking and looking at the motor trying to start the thing, A TU250X Suzuki would be a way better bike to ride and at least as fast in the real world.The soon to be rereleased SR400 Yamaha would be way better all round than the Enfield as well.This Enfield would be a great bike to look at all through winter and ride to the beach three times a year.

    Chris Woolley,Yup,the boots and jeans seem to be borrowed and photoshopped from a Kate Moss fashion shoot.

  17. 17 Keyboard Kowboy Nov 24th, 2013 at 5:22 pm

    I worked at a Enfield dealer… garbage, cool looking old bikes but build quality sucks.

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Cyril Huze