After 2 years of hesitation about launching its brand in India, last Thursday Triumph Motorcycle Ltd officially launched 10 models in this country. Triumph has modest objectives for the next 2 years with a target of 1500 bikes by the end of 2015. Paul Stroud, Triumph’s global director of marketing and sales, confirmed what all the industry already knows, Indian’s people fascination with brands like Harley and Triumph (He could have added Indian motorcycles) and the dramatic growth of the premium motorcycle segment in India, one of the world’s fastest emerging economies.
Triumph is entering this market with 10 models, 6 being CKD (completely knocked down.) and also intends to manufacture in India a 250 cc motorcycle sold globally (first in Indonesia, Brazil but also Europe and North America) to appeal to younger guys, to adventure riders, a clientele that Triumph describes as far different from the one attracted by the traditional cruisers that Harley-Davidson sells. Triumph doesn’t expect to catch up with the Milwaukee company, currently opening its 12th dealership in India and already having 4000 of its motorcycles on the road.