Triumph Launched 10 Models In India. Doesn’t Expect To Sell More bikes Than Harley.

triumphmotorcyclesAfter 2 years of hesitation about launching its brand in India, last Thursday Triumph Motorcycle Ltd officially launched 10 models in this country. Triumph has modest objectives for the next 2 years with a target of 1500 bikes by the end of 2015. Paul Stroud, Triumph’s global director of marketing and sales, confirmed what all the industry already knows, Indian’s people fascination with brands like Harley and Triumph (He could have added Indian motorcycles) and the dramatic growth of the premium motorcycle segment in India, one of the world’s fastest emerging economies.

Triumph is entering this market with 10 models, 6 being CKD (completely knocked down.) and also intends to manufacture in India a 250 cc motorcycle sold globally (first in Indonesia, Brazil but also Europe and North America) to appeal to younger guys, to adventure riders, a clientele that Triumph describes as far different from the one attracted by the traditional cruisers that Harley-Davidson sells. Triumph doesn’t expect to catch up with the Milwaukee company, currently opening its 12th dealership in India and already having 4000 of its motorcycles on the road.

5 Responses to “Triumph Launched 10 Models In India. Doesn’t Expect To Sell More bikes Than Harley.”

  1. 1 Brandon Dec 6th, 2013 at 10:59 am

    For the 1st time tomorrow, will visit a Triumph dealer. Want to see what they have to offer.

  2. 2 Highrider Dec 6th, 2013 at 9:35 pm

    What is it with corporate America. drooling over “Poor” India?

    What ever.

  3. 3 nicker Dec 6th, 2013 at 10:35 pm

    “…What is it …..drooling over “Poor” India?…”

    Its getting you ready for a third wold existence.
    (just in case you hadn’t noticed)
    As the chief justice of the Supreme Court warned ….. “pay closer attention when you vote.”


  4. 4 Terence Tory Dec 7th, 2013 at 5:04 am

    The Indian version of “The Wild One” won’t be the same with cows and sadhus all over the road.

  5. 5 Blackmax Dec 7th, 2013 at 6:05 pm

    Why shouldn’t they pay attention to & try to capture a market share in an emerging country.
    Kind of dumb not to ….
    I don;t know how much of the “Americana” H-D is selling is going to go over well there?
    There are a lot of people willing to take our $$$
    but a lot of them are not very fond of Americans over there.
    Will wait & see what happens with ALL of the brands being sold there

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Cyril Huze