A just released Harley-Davidson-sponsored study about women (female motorcycle riders and non-riders) and motorcycles says those who ride are considerably happier, more confident and more fulfilled than those who do not. New Data Reveals female motorcycle riders feel happier, more confident and sexier than Women who don’t ride. Overall in life, in relationships and even in the bedroom…
The study, conducted by Kelton and commissioned by Harley-Davidson, interviewed 1,013 adult female riders and 1,016 adult female non-riders, and the findings make it clear that riding a motorcycle greatly improves a woman’s feelings of overall self-worth. Key insights surrounding women who ride motorcycles in comparison to those who don’t include the following:
More than twice as many always feel happy (37 percent of riders vs. 16 percent of non-riders.) Nearly four times as many always feel sexy (27 percent of riders vs. 7 percent of non-riders.) Nearly twice as many always feel confident (35 percent of riders vs. 18 percent of non-riders.) The key to happiness might be where women least expect, out on the open road, and on two wheels.
Beyond positively impacting a woman’s sense of self, the study also shows riding can improve relationships. When it comes to romance, women who ride leave non-riders in their dust, being more content with: Communication with their significant other (60 percent of riders vs. 38 percent of non-riders) Physical intimacy (51 percent of riders vs. 35 percent of non-riders). Stress can cause tension between significant others, but since more than a third (34 percent) of women riders report that they now feel less stressed after starting to ride, it’s not surprising that 50 percent of them are extremely satisfied with the state of their current relationships.
“Riding a motorcycle is the ultimate form of freedom and self-expression, so it makes sense that women riders are happier in life and, in general, feel more fulfilled,” said Claudia Garber, Director of Women’s Outreach for Harley-Davidson. “That’s why learning to ride a motorcycle is the perfect gift you can give yourself and the best resolution to make for a truly life-changing new year.”
A 2012 study by the Motorcycle Industry Council (MIC) found that women accounted for 12% of U.S. motorcyclists, up from 10.5% in 2009. Of course, strong of its study results, Harley-Davidson encourages women to visit the Women Riders section of the Harley-Davidson website. The site equips women with a number of tools to start their journey toward riding, including testimonials, overviews of motorcycles and gear, and news about special Harley-Davidson Garage Party™ events designed to give women hands-on demos and tips in a comfortable environment.
The site also features information about Harley-Davidson’s Rider’s Edge® New Rider Course, which is offered at select dealerships around the country. The course features 25 hours of expert guidance in the classroom, as well as the practice range, where you’ll learn everything you need to know to ride with confidence. (photos @ harley-davidson)