IronWorks Magazine Will Cease Publication With March Issue

iwCreated in 1989 by Dennis and Marilyn Stemp, bought in 1995 by publisher Hatton Brown, IronWorks will print its last issue in March. Editor Marilyn Stemp is planning a new venture named Iron Trader News. Below is her official statement:.

“It is with some sadness that I write to inform you that Hatton Brown, the publisher of IronWorks, has decided to cease publication of the title after 24 years, effective with the March 2014 issue. Some of you may have learned this news as it was ‘leaked’ and I apologize if that’s the case. It’s not what I would have chosen.

As much as this represents the end of an era for the IronWorkers, it also presents an opportunity… for us to express gratitude for the fulfilling work we so enjoyed and the great times spent among you, our friends in motorcycling. You allowed us to tell your stories, showcase your craftsmanship and peek behind the counters in your shops. We appreciate your support of and interest in IronWorks over the years and prize the friendships that have been forged. I speak for the entire staff when I thank you for the many entertaining and enriching experiences IronWorks enabled.

That said, I do regret not being able to follow through on some editorial plans. We’re doing our best to find placements for promised articles that remain unpublished at this time.

If you are an IronWorks subscriber, you are entitled to a refund for unfulfilled copies. You may contact Hatton Brown directly or drop me a note—about this or any other concern. And do visit our new Facebook page for Iron Trader News. We’re reviving the original title that predates IronWorks to continue bringing dependable, intelligent information to bike riders everywhere.

Thanks for your interest in IronWorks. It was a great ride.” Marilyn Stemp, Editor IronWorks Magazine/Iron Iron Trader News



60 Responses to “IronWorks Magazine Will Cease Publication With March Issue”

  1. 1 andy Jan 20th, 2014 at 9:42 pm

    Marilyn and her late husband accomplished so much. I was always a fan of their editorial work and style, and enjoyed every issue they produced, and also Marilyn’s many issues following the loss of Dennis. Very proud to have met Dennis once, and grateful to be among Marilyn’s friends.

  2. 2 Shifter Jan 21st, 2014 at 6:41 am

    Supreme. Did you ever advertise on a serious online website? Your Facebook page may be without interest and without traffic. What are you doing here, online?

  3. 3 Gallagher Jan 21st, 2014 at 6:49 am

    Supreme Team. If everything is fine in the print business, explain to us why Ironworks is one more magazine to shut down? You must know.

  4. 4 P. Martinez Jan 21st, 2014 at 8:10 am

    It is my observation that big names, big brands have a heavy presence on the web because they know how to use it. For ex. in the US, Harley-Davidson is 100% online and don’t buy print ads since many years. Indian Motorcycle privilege online coverage. You are not going to teach them how to do marketing, business. Little mom & pop motorcycle vendors of the motorcycle industry still advertise in print magazines for 2 reasons. 1- They don’t have the budget to advertise online on the big websites, so they go where they can only go, in small print magazines fighting with each other with ad discounts. 2- They don’t know how to use the web, social networks and most of them have very bad 80’s style websites. All the print industry is in decline, all sectors, with less readers, less advertisers. You can’t fight the web as a media. There are only companies who don’t have the knowledge, who don’t have the financial means to use it. Print is going to disappear like the telephone booth, the CD player, the Blockbuster stores, and soon the big box booksellers like Barnes & Noble (already in big trouble and switching to internet via e-books), etc. I live in New York city. Good luck to find a motorcycle magazine in a newsstand. Where are these magazines sold? In a few 7/11 in the rural areas? In a big rally, ask what magazines people are reading, what they subscribe to. Most of them will say nothing because they look for info, research online. Young generation of builders/readers? They spend more time online than front of a tv. It’s online that a brand builds a reputation, good or bad. The motorcycle industry is mostly old with no internet marketing skills. Just a few understand and win big. Period.

  5. 5 George Van Tine Jan 21st, 2014 at 7:33 pm

    Brands denying the power of internet and those who are unable to adjust to the digital age or failed to get results with it are going to disappear. Guaranteed. Brands are no longer mere corporate assets to be leveraged, but communities of belief and purpose. It’s only on the web that they can be created, grown and nurtured. It’s not easy, costly and new techniques need to be learned almost every month. But there is no other efficient way. I suspect that those who commented above against internet and its power are already failed businesses.

  6. 6 Terence Tory Jan 21st, 2014 at 10:50 pm

    Magazines can’t complete with 30 inch monitors for vivid images and resolution.

    The quality of experienced MC journalists and technical experts is at an all time low.I can’t even think of the name of one these days:that tells you something.

    People used to be understimulated,and bought mags for stimulation.Now people are overstimulated by being on smart phones or online 24/7,and now avoid them.

    GD:”A printed magazine is still a tangible item, you can save and share” What do you mean like a Bitcoin,or ten thousand bike images on a 2TB hard drive?

  7. 7 Ax Jan 26th, 2014 at 6:09 pm

    It’s a shame, but I think Marilyn made a mistake when she fired Steve Berner. He had the magazine going in a different direction, with a lot of distinctive, original content that made it stand out from the Twin Cam only magazines. Once he was gone, Iron Works became just more of the same.
    Beyond that, I think all magazines are pricing themselves out of business. I won’t pay seven dollars for a magazine with way less content than when they were four dollars a few years ago.

  8. 8 Walt Lumpkin Jan 28th, 2014 at 2:20 pm

    Marilyn: I’ve expressed my sentiment elsewhere but I forgot to mention please persuede Fairless to continue his column with Iron Trader in whatever format you choose. The perspectives of the Ricks and Berts of the m/c world are always interesting and entertaining to me. More please.

  9. 9 Catamini Feb 15th, 2014 at 4:26 pm

    Another one hanging over the cliff. The Horse mag. is out of breath without journalistic content since many years.

  10. 10 Rollin'Bones Feb 23rd, 2014 at 12:30 pm

    What ever the (real) reasons for discontinuing this great publication were, the sad fact remains of
    having lost one of the best motorcycle magazines on the market. I have purchased this magazine
    for many years and always looked forward to reading it every month.
    The editor Marilyn Stemp and her staff provided the readers with a variety of thoughtful articles, carefully arranged with outstanding photography and background stories on the motorcycles featured. That is what set this magazine apart from the run-of-the-mill mass produced Brand-X
    bike magazines.
    What we as bike enthusiasts are left with is a poorer choice at the bookstore. The ongoing debate
    over what some magazines feature, American vs Metric is pointless. The problems facing publishers are deeper than what is featured in their magazines. As the world economy slips further into trouble, there will be many more (undeserved) casualties.
    I wish to express my gratitude to Marilyn Stemp and her staff for their excellence in journalism and photography and providing us with a carefully thought out and entertaing publication for many years.

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