Custom 2014 Indian Chief Vintage Motorcycle Sold At Auction $30,000 To Benefit Military Service Members and Their Families

1JackDaniels2JackDaniels3JackDanielsIn Partnership With Jack Daniel’s, this donated one-of-a-kind custom Number 7 2014 Chief Vintage motorcycle hit the Barrett-Jackson auction block on Sunday, January 19., and sold for $30,000 (factory list price is $20,990) with the proceeds to support “Operation Ride Home” program for the benefit of U.S. Armed Forces personnel and their families. The winning bidder was George Munsterman and wife Mary Brinckerhoff of New York.

Auction-WinnerFor 2014, the first model year for the new Indian Chief under Polaris Industries’ brand stewardship, the first 1901 units off the assembly line were specially badged with commemorative serial numbers in honor of the company’s founding in 1901. This Indian Chief Vintage carries the Number 7 serial number off the line, and was customized with hand-laid pin striping, Jack Daniel’s logos, the Operation Ride Home logo and a customized seat.

“Operation Ride Home” is a partnership program between Jack Daniel Distillery and the Armed Services YMCA designed to help junior-enlisted service members and military families travel to their homes across the country this holiday season. “For nearly 113 years the U.S. military has been an integral part of the legendary Indian Motorcycle brand, and many of this company’s proudest achievements revolved around our support of this country’s war efforts,” said Steve Menneto, vice president of motorcycles for Polaris. “It was a pleasure to partner with Jack Daniel’s and the Armed Forces YMCA in support of Operation Ride Home, and all of us at Polaris Industries and Indian Motorcycle are honored to donate the proceeds from the auction of this unique and symbolic motorcycle for the benefit of America’s military personnel and their families.”

16 Responses to “Custom 2014 Indian Chief Vintage Motorcycle Sold At Auction $30,000 To Benefit Military Service Members and Their Families”

  1. 1 Rodent Jan 21st, 2014 at 10:13 am

    As I mentioned when Cyril first announced this bike for charity than Barrett-Jackson was not the venue to use. If the usual commission was taken the net would be around 25 Grand for the charity. I bet the bike would have brought more at Bonhams or Mecum in Las Vegas. But what do I know?

  2. 2 Boris Jan 21st, 2014 at 11:51 am

    It seems to me that Indian could have done more with the paint job for this special one-off Jack Daniels edition. Why not do a black (Jack Daniel’s color)-and-red two-tone?

  3. 3 Jose Jan 21st, 2014 at 12:51 pm

    Kudos to Indian for doing this.

  4. 4 Patrick Jan 21st, 2014 at 1:30 pm

    When do we see the new Indian models?

  5. 5 Georgia Boy Jan 21st, 2014 at 1:30 pm

    Rodent: I’d venture to say that you know much less than you lead on.

    The auction houses waive their fees when charity vehicles go on the block.

  6. 6 Robert Pandya Jan 21st, 2014 at 6:18 pm

    Hello all –

    The bikes were randomized in production, thus #7 was built before we made the commitment to the Op Ride Home program, and was in fact already committed to a Board of Director who was asked if he was OK with giving it up for a higher VIN so we could match the frame # to the old #7 brand. He said yes for that cause.

    Jack Daniels will receive payment of $30K to give to the charity (the bike lists at $21,399 stock), plus the custom paint (NOT DECALS) done by Klock Werks for us. On their own dime, Brian and Laura Klock came out to support this program by the way. It is a new bike, with the full 5 year coverage, and found a great home with a car collector in New York. A man who clinched the bidding with a $4000 uptick at the last minute – now that is class.

    We gained significant national attention for the Op Ride Home program through the telecast of the auction on Fox Sports not only with the action live on the block, but also a free-standing preview segment done by my friend Ralph Sheheen, something that no North American motorcycle-only auction would have done for us. The visibility on the Barrett-Jackson website also helped to promote the program. In addition we met with many people at the auction in very high places for many big brands who recognize now that Indian Motorcycle is backed by a strong company in Polaris, and that we have had and will continue to have a strong commitment to the military.

    Regarding the sellers fees? Jack Daniel’s covered that fee for the benefit of the program. So Op Ride Home will get that full $30K. They also cashed in sponsors favors to get our auction listed at a time when there WAS live TV happening, on the last day so we could maximize on-site donations and program visibility.

    So in short – we donated the bike out of the company budget (somebody pays for the bike still – nothing is free), it was slightly tweaked to celebrate the cause in a very short time frame by people who love this industry, all the shipping and promotional work was paid for by Indian and Jack Daniel’s, and the bike sold for $9K more than stock, and the buyer now has the ONLY single digit VIN number available to the public for this historical year model on a Red Indian Chief Vintage, the most iconic of all the Chief models introduced. One that will always have more value because of our actions.

    We did a good thing as did the many people who donated cash to the program at the IMS show, in Lynchburg TN and at the Barrett-Jackson auction. If you would like to do a good thing – log onto the site and donate some money for the cause. Last year the fund reunited 836 individuals for the holidays. Military families that would not have enjoyed that simple pleasure that perhaps many of us took for granted. If you would rather grumble – I invite you to go somewhere and gripe about something else.

    This was a good thing that raised $30,000, done by good people for a good reason. And I was damn proud to stand on that stage and represent Polaris, Indian, Jack Daniel’s, the Armed Services YMCA and every person who reached into their pocket to help out.

    Robert Pandya
    External Relations Manager
    Indian Motorcycle

  7. 7 Arie Jan 21st, 2014 at 7:20 pm

    Well said, Robert. Kudos to you and everyone involved.

  8. 8 Robert Pandya Jan 21st, 2014 at 9:23 pm

    Thank you Jose and Ari, from the whole company. Patrick, the Indian / Victory / Polaris dealer meeting is in July every year. Many OEM meeting around that same time. Typically that is when new models are introduced.


  9. 9 nicker Jan 21st, 2014 at 9:35 pm

    Thanks to everyone who contributed to this effort.


  10. 10 Andrew stonestreet Jan 22nd, 2014 at 8:14 am

    It seems I continue to hear straight forward answers and truth from the leadership at Indian. Whether in print, a presentation or video. Ethics in business builds customer
    loyalty and long term relationships. Thank you.

  11. 11 Krossfire Jan 22nd, 2014 at 8:32 am

    Robert, Thanks for the comments, and Good on Indian for supporting such a worthy Charity. I know Indian is working on building a larger dealership network, and from what I see it is going well, new dealers showing up every week or two, however we are sadly lacking dealers in Canada, still only 4 dealers here, and none east of Montreal, does Indian have any plans of expanding the dealer network in Canada? BTW, I am the proud owner of a 2014 Thunder Black Chieftain, still waiting in my garage for the white stuff to disapear.

  12. 12 Robert Pandya Jan 22nd, 2014 at 9:04 am

    Thanks for the compliment Andrew. I try to be as communicative as possible, and nobody smells BS quicker than a rider, so that is not even worth the time! Obviously there are things I cannot discuss, but open discourse is important in an industry as passionate as ours.

    Krossfire, we were on target with the goal of signing about 140 dealers in North America (70 Internationally) by the end of last year. Many more are signing up as the selling season comes up. I can say that while many are signed up and committed, they do not all yet have their doors open, stores remodeled and some are not even built yet. Indian Motorcycles’ dealer development team is not going to rush dealerships – it’s important for the long term viability of the brand to have a financially solid committed dealer base.

    Thanks all – have a smooth humpday. Not sure if that makes sense…but it’s early.

    Robert Pandya
    External Relations Manager
    Indian Motorcycle

  13. 13 BobS Jan 22nd, 2014 at 5:50 pm

    Thanks Indian, JD, Klocks, et all.

  14. 14 martin twofeather Jan 22nd, 2014 at 8:47 pm

    It was the perfect bike for the buyer and a job well done for all those involved,thank you…

  15. 15 Blackmax Jan 23rd, 2014 at 4:29 pm

    Congrats to the winning bid
    Nice of you to step up for a good cause.
    Kudo to Polaris (& the exec that gave it up for the cause)
    Klock Werks & Jaxk Daniels

    Robert, Thanks again for injecting some clarity into the rumor mill.
    Now that Indian has jumped in, with both feet, into the mix,
    hopefully I will get to see/talk with you at the V-Twin Expo in Cincinnati this year

  16. 16 Homer (the real homer) Jan 27th, 2014 at 10:01 pm

    Awesome. Thanks for supporting our troops.

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Cyril Huze