Harley-Davidson Quarterly And Full Year 2013 Results Show Continued Growth.

HD-FLHXS_DET1This Thursday morning January 30, 2013 Harley-Davidson reported that worldwide retail sales of new Harley-Davidson motorcycles grew 5.7% in the quarter and 4.4% for the full year, compared to the year-ago periods.For the full year 2013, Harley-Davidson net income was $734.0 million on consolidated revenue of $5.90 billion, compared to full-year 2012 net income of $623.9 million on consolidated revenue of $5.58 billion.

“Without question 2013 was an outstanding year for Harley-Davidson. We unveiled game-changing motorcycles like Project Rushmore and Street, launched surge manufacturing, celebrated our 110th anniversary with customers around the globe and delivered continued financial growth,” said Keith Wandell, Chairman, President and Chief Executive Officer of Harley-Davidson, Inc.

Retail Harley-Davidson Motorcycle Sales:

Dealers worldwide sold 45,875 new Harley-Davidson motorcycles in the fourth quarter of 2013, compared to 43,405 motorcycles in the year-ago quarter. In the U.S., dealers sold 27,387 new Harley-Davidson motorcycles in the quarter, up 6.3% compared to sales of 25,753 motorcycles in the year-ago period. In international markets, dealers sold 18,488 new Harley-Davidson motorcycles during the quarter, up 4.7% compared to 17,652 motorcycles in the year-ago period, with unit sales up 6.1% in the Asia Pacific region, 5.5% in the EMEA region and 13.3% in Canada, and down 2.8% in the Latin America region.

For the full year 2013, dealers sold 260,839 new Harley-Davidson motorcycles worldwide, compared to 249,849 motorcycles in 2012, with retail unit sales up 4.4% in the U.S., 9.8% in the Asia Pacific region, 13.1% in the Latin America region and 4.6% in Canada, and down 1.0% in the EMEA region, compared to the full year 2012.



Harley-Davidson Motorcycles and Related Products Segment Results

Revenue from sales of motorcycles to dealers and distributors grew 1.4% to $781.8 million, compared to revenue of $771.1 million in the year-ago period. The Company shipped 46,618 motorcycles worldwide during the quarter, compared to shipments of 47,067 motorcycles in the year-ago period.

Revenue from motorcycle parts and accessories was $169.3 million during the quarter, up 4.8% compared to the year-ago period, and revenue from general merchandise, which includes MotorClothes® apparel and accessories, was $75.9 million, up 2.5% compared to the year-ago period.

Gross margin for the Motorcycles segment was 31.5% in the fourth quarter of 2013, compared to 31.8% in the fourth quarter of 2012. Fourth-quarter operating margin for the Motorcycles segment was 5.9%, compared to operating margin of 5.3% in last year’s fourth quarter.

Twelve-Month Results: For the full year 2013, the Company shipped 260,471 motorcycles to dealers and distributors, a 5.2% increase compared to 2012. Full-year revenue from motorcycles grew 8.0% to $4.07 billion, revenue from parts and accessories grew 1.5% to $873.1 million and revenue from general merchandise decreased 1.2% to $295.9 million, compared to 2012. Full-year gross margin for the Motorcycles segment was 35.4% and operating margin was 16.6%, compared to 34.8% and 14.5% respectively in 2012.



6 Responses to “Harley-Davidson Quarterly And Full Year 2013 Results Show Continued Growth.”

  1. 1 Mr Dick Jan 30th, 2014 at 10:07 am

    Well they should make good money in Canada, since the bikes are 20% higher than in the U.S. 2014 CVO Ltd. is 46grand, plus a thousand freight and then add 10% tax, in my home province. Holy crap nearly 52000$. I’ll be keeping my 2010 for a while. Thanks alot Deeley! I wonder if they ever think that if these things keep going up and up that maybe they’ll quit selling? hmmm.

  2. 2 X H-D Rider Jan 30th, 2014 at 12:50 pm

    sure wish Victory would come out and say how many motorcycles they sell instead of a percentage.
    Hats off to H-D for saying what they sell

  3. 3 Woody Jan 30th, 2014 at 9:10 pm

    @ X Very true, +1

  4. 4 TONY DAVIDSON Feb 1st, 2014 at 9:33 am

    if harley say making money, how many harley dealership closing down or going out of business ?

  5. 5 Blackmax Feb 1st, 2014 at 12:56 pm

    Congrats to H-D for what looks like a good (if not great) year
    Make the profits while you can guys
    I do have a distinct feeling that Indian will come into play on these numbers in the near future
    (not a “hater” but stating what I believe to be a fact)

  6. 6 JackS Feb 3rd, 2014 at 7:50 am

    I would be nervous if I were an HD executive and saw these numbers.

    I am an HD fan, but without seeing actual market share numbers, I would say that their growth is anemic at best and they are actually losing domestic and European market share to their competitors. Didn’t Polaris have double digit growth in 2013? — and this was before the Indian brand really takes a foot-hold.

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Cyril Huze