Harley-Davidson Pink Label Program To Fight Against Breast Cancer

H-D-Pink1Pink is more than a color. For many brands, including Harley-Davidson, it’s an ongoing pledge to those affected by breast cancer. For Harley, its family of riders, dealers and enthusiasts, the pink label program is a way, through clothing sales, to help those women affected by breast cancer, making sure that nobody rides alone through life.

H-D-Pink2H-D-Pink3With the momentum of having raised more than $1.3 million since its inception in 2010, the Harley-Davidson Pink Label program has expanded its reach with a third beneficiary: the ABCD (After Breast Cancer Diagnosis), joining existing partners National Breast Cancer Foundation, Inc. (NBCF) and Young Survival Coalition (YSC). Each Pink Label program partner offers national reach and a distinct type of care:

ABCD After Breast Cancer Diagnosis offers free peer-to-peer mentoring starting with a Helpline staffed by breast cancer survivors and partners with Walter Reed Medical Center’s Breast Cancer Center to train mentors.
NBCF National Breast CancerFoundation provides help through early detection, education, and support services and offers the number one breast cancer app in iTunes, “Beyond the Shock.®”
YSC Young Survival Coalition focuses on serving the unique needs of women under the age of 40 who are facing breast cancer.

H-D-Pink4H-D-Pink5“The power of partnerships can change the world,” said Claudia Garber, director, market outreach, Harley-Davidson Motor Company. “The Pink Label program is our year-round commitment to empower and support the courageous men and women who are affected by breast cancer. These are the people who inspire us to never let off the throttle.”

For 2015, Harley-Davidson Pink Label includes a broad collection of pink-themed items. Among them:

The Pink Label 3-in-1 Leather Jacket (P/N 98090-15VW, starting at $340) made from lightweight, washed goatskin leather with an allover waxy rub that delivers vintage styling. The new Pink Label Socks (P/N 99505-15VW, $15) are knee-length and available in two styles and colors. The Pink Label Plaid Shirt (P/N 99139-15VW, starting at $55) features rhinestone-accented buttons and tabs and subtle embroidered graphics.

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2 Responses to “Harley-Davidson Pink Label Program To Fight Against Breast Cancer”


  1. 1 Mary P. Oct 22nd, 2014 at 10:14 am

    Like the pink jacket. I want it for XMas.

  2. 2 Blackmax Oct 22nd, 2014 at 5:55 pm

    Good cause
    Said before NOBODY makes better riding clothes than the Motor Company
    Just wish they were made here in the USA

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