Harley-Davidson Raising Funds To Plant 50 Million Trees

renewHarley-Davidson is working to preserve the world we live and ride in with a new initiative named Renew the Ride. With the help of The Nature Conservancy, Harley-Davidson is raising funds to plant 50 million trees worldwide by 2025. As part of the Renew the Ride initiative, The Harley-Davidson Foundation has committed to contributing a series of annual grants totaling $550,000 in support the Plant a Billion Trees program by The Nature Conservancy, a nonprofit that addresses the most pressing conservation threats at the largest scale in the most critical areas. “We are dedicated to preserving the open road for future generations of riders.

Our partnership with The Nature Conservancy gives us an opportunity to mobilize our global community to help achieve this mission. A central part of motorcycling is experiencing the great outdoors; to see the world from behind the handlebars is unlike anything else,” said Mark-Hans Richer, chief marketing officer, Harley-Davidson”

The Nature Conservancy’s Plant a Billion Trees program is an unprecedented major forest restoration initiative that has reforested more than 14,000 acres of land and planted and restored more than 14 million trees in Brazil’s Atlantic Rainforest since 2008. The focus has been to restore the world’s most critical forests with special focus in the Atlantic Forest in Brazil, the Yunnan and Sichuan provinces in China and throughout the United States.
This October, to celebrate the partnership, Harley-Davidson, its base of riders and dealers along with The Nature Conservancy planted 1,000 longleaf pine trees in South Quay, Va. Harley-Davidson has committed to support the planting of an estimated 200 acres or 110,000 trees over the next few months.
For more information, visit Renew The Ride.

8 Responses to “Harley-Davidson Raising Funds To Plant 50 Million Trees”


  1. 1 richard Nov 5th, 2014 at 4:57 pm

    Good for the Motor Company. Restoration of these forests ravaged by corporations without effective/any restoration efforts is critical to preventing further degradation of our air quality.

  2. 2 Rodent Nov 6th, 2014 at 10:10 am

    Would rather see the MoCo spend the funds to lobby eliminating ETHANOL from gasoline.

  3. 3 Stumphead Nov 6th, 2014 at 6:13 pm

    Excuse me while I barf.

  4. 4 nicker Nov 10th, 2014 at 11:16 pm

    How very “Politically Correct”….. or are they simply going for Carbon Credits……???

    -nicker-

  5. 5 Chris Nov 11th, 2014 at 9:17 am

    How can you possibly be opposed to trees?

  6. 6 nicker Nov 11th, 2014 at 11:50 pm

    RE:
    “… be opposed to trees …”

    Well, If i’m a share holder i’d like to know what the Mo-Co is doing with my money……
    Pissing it away on Politically Correct PR is one good reason to “….possibly be opposed to trees…”

    On the other hand, while carbon trades may be a god stock-holder reason, it plays a the same stupid game that’s lining Al-Gore’s pocket.

    -nicker-

  7. 7 Chris Nov 12th, 2014 at 12:16 pm

    Stupid trees, allowing us to breathe and survive. Who needs oxygen when I can simply take the gains from my stock options and purchase all the oxygen I want.

  8. 8 nicker Nov 12th, 2014 at 3:03 pm

    Chris,

    You’d be best served to worry about Ocean acidity affecting Plankton if its “breathing” your worried about.

    -nicker-

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Cyril Huze