Harley-Davidson Project Livewire Is Going International.

10On its project LiveWire, logically, Harley-Davidson wants feedback from riders around the world . More feedback helps shape the future of its first electric motorcycle in terms of product development, of improvement, feasibility and cost of production. As the company’s “Project LiveWire™ Experience” tour expands globally in 2015 in Asia, Europe and Canada, a large number of riders from abroad will get the chance to add their voices.

Project LiveWire has reset expectations about what a Harley-Davidson motorcycle can be,” said Harley-Davidson Chief Marketing Officer Mark-Hans Richer. “The first phase of the Project LiveWire Experience tour provided valuable feedback about the features and experience riders expect from an electric Harley-Davidson motorcycle. This year we’re expanding that experience to a global audience to gain even deeper insights from riders to help us shape the future direction of this exciting technology.”

H-D_Project_LiveWirebisWhile not for sale, the Project LiveWire™ motorcycle was specifically designed for the purpose of seeking insight into rider expectations of an electric Harley-Davidson® motorcycle. The Project LiveWire Experience invites customers to test ride and learn more about the story of the motorcycle and provide feedback on their experience. Even those who don’t yet ride will have the opportunity to feel the power of Project LiveWire through the Jumpstart™ demo – a simulated riding experience.

In 2014, more than 15,000 customers provided feedback on Project LiveWire, including more than 6,800 who took demo rides, as part of a 30-stop tour across the United States and at a special consumer event for Latin American customers in Miami. Highlights of the 2015 tour, which encompasses events in eight countries on three continents, include:

• Media and invitation-only consumer rides at Malaysia’s Sepang International Circuit from Feb. 25 to March 4.
• A contest for riders throughout Europe to enter for a chance to be one of the first 1,000 people to ride Project LiveWire at one of five locations in the United Kingdom, France, Germany, Italy and the Netherlands from May to August.
• A 13-stop tour in the United States and Canada visiting select Harley-Davidson® dealerships and consumer events beginning in April.

“We are led by what our customers tell us matters most,” said Richer. “Because electric vehicle technology is evolving rapidly, we are excited to learn more from riders through the Project LiveWire Experience to fully understand the definition of success in this market as the technology continues to evolve.”

Fans can learn more at Project LiveWire. More information about specific dates and locations will be posted on the web site as details become available. Harley-Davidson also invites anyone who is interested in the possibilities of the future to follow and engage with the company on its social media channels, including Facebook, Twitter and Instagram. (photo credit Ray Stubblebine)

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10 Responses to “Harley-Davidson Project Livewire Is Going International.”


  1. 1 smm Feb 24th, 2015 at 10:09 am

    Victory is going to beat them to the punch with the first production electric cruiser

  2. 2 fuji Feb 24th, 2015 at 12:56 pm

    How about a motor driven ” Fisher-Price Brilliant Basics Corn Popper ” for sound.

    Now there’s basic engenering from the past that will sell.

  3. 3 Joshua Feb 24th, 2015 at 2:17 pm

    Interested to ride one. And always thought it was good looking.

  4. 4 Blackmax Feb 24th, 2015 at 4:58 pm

    You can keep both of them
    Harley Livewire & whatever Polaris brings out
    I’d test ride one !!!
    but if i won one I’d trade it in on a Street / Road Glide

  5. 5 B.A.J. Feb 25th, 2015 at 12:38 am

    I wonder if they will have a computer generated motor and exhaust sounds, like some of the electric cars do?

  6. 6 Tom Ryan Feb 25th, 2015 at 12:45 am

    Like I mentioned last year, it would be nice to see a Sporty or big V-Twin motor in there, and possibly a sportbike type of rear fender to go with the seat in creating a bobber style of bike.

  7. 7 nicker Feb 25th, 2015 at 2:50 pm

    Ah yes, the beginnings of that “Hope & Change” that will unit us all in one big Cumgyah of brotherly “sameness.”

    Mount any of these e-bikes on a stationary platform in front of a big screen TV and you have the makings of the “new world order of motorcycling.”

    An “experience”(not) that anyone can enjoy(?) without fear, noise, discomfort, or other worldly “inconveniences.”

    What’s the point?
    No thank you.
    -nicker-

  8. 8 Lyle Landstrom Feb 25th, 2015 at 11:03 pm

    I saw them at the International MC show in Minneapolis and was IMPRESSED. They look good, are different, and perfect for urban commuting. I’d seriously be looking at one if they came on the market. Depending on price of course!

  9. 9 Wilhelm Feb 26th, 2015 at 8:23 am

    Just love the fact that, telling from the outer appearance of the “engine” they managed to design into that drivetrain a bevel gear, reducing the overall efficiency by, say 5%. Which is, given the so far poor battery performance, 5% too much.

  10. 10 Fat Boy Mar 2nd, 2015 at 9:23 am

    Kudos to HD. I saw this motorcycle on its tour and was impressed. As the owner of a hardtail and a bagger. It is something different and out of the box. As a product manager in the transportation industry I must say it’s nice to see a company seeking as much consumer feedback as possible using Proto types. Typically in this industry prototypes are only ridden by the dealer council and product managers/engineers/mgt. Believe me, the batteries are coming along VERY soon.

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