A record setting first quarter by Triumph Motorcycles America, which included the highest single day retail sales ever on March 31st, resulted in the company stating as being the top selling European brand in North America. The ranking is based upon motorcycle unit sales in the 500cc-plus on-road and dual-sport categories for the U.S. and Canada. The first quarter of 2015 ended with a more than 16% growth in retail sales over last year. This continues the steady increase Triumph Motorcycles America has been experiencing, as 13 of the last 16 quarters have seen year over year growth. Triumph didn’t provide the number of units sold in North America. The Company sold 54,432 units globally in 2014.
“The positive sales trend is only possible through the commitment of our retailer network,” said Matt Sheahan, COO of Triumph Motorcycles America. “The most recent quarter nearly doubles the units sold compared to just four years ago for the same quarter.” As a result of the recent achievements, the top performing North American dealers from 2014 are being rewarded by Triumph with an all-inclusive trip to the factory in Hinckley, UK. These dealers will then make their way to the Isle of Man for the TT races on June 6th.
Triumph Motorcycles is the British motorcycle marque that produces a wide range of sport, cruiser, adventure and touring motorcycles. From the storied Bonneville to the Speed Triple and Daytona 675R, Triumph offers a blend of design, character and performance that result in truly distinctive motorcycles. First established in 1902 and now located in Hinckley, Leicestershire, England, Triumph the company is solely owned by Bloor Holdings Ltd., and Triumph Motorcycles America, its North American operations, are based in Atlanta.
Well … I’m glad Triumph’s sales are on the increase …. but err .. methinks their claim for being the #1 Euro brand M/C sold in the US is a bit of an exaggeration . Truth be known … here on the ground in CO … be it in the city { Boulder / Denver / Colorado Springs ] – trendy neighborhoods – foothills – and especially in the mountains I’ll bet I see a minimum of 20 BMW’s …. not to mention at least 3 Ducati’s for every Triumph seen .
Any thoughts from the ground in and around the rest of the US ?
Triumph is the best selling Brit bike made in Asia sold in the USA
Surprise. Rodent. an expert at nothing, is wrong again.
Triumphs are made in England from parts from several countries. There’s no such thing as made in one country. Nothing is entirely made in the country where a motorcycle is assembled/produced. What counts is where are the parts are put together. True for all manufacturers.
The Bonnies are made both in Taiwan and England. The frames are made in their frame shop in Taiwan, and they are shipped to Hinckley for assembly.
For Triumph sold in the US.
The 11th VIN position is used to designate the Assembly Plant. J = Jacknell Road, Hinkley, England. T = Chonburi, Thailand.
This is what the fields mean:
POS 1 – 3 Manufacturer
POS 4 – 6 Model
POS 7 – Engine
POS 8 – Power Output
POS 9 – Check Digit
POS 10 – Model Year
POS 11 – Assembly Plant
POS 12 – 17 – Sequence Production Number
trenz , as you say Bonnie’s are made in both Taiwan and England. Since when did Taiwan leave Asia and move to Great Britan? So it seems your wrong!
Rodent. Can’t even read what I wrote. Bonnies are not made in Thailand, Asia. Only the frame. The Bonnies are produced at the Hinkley factory, England.
So if parts are sourced in China, India, saudiArabia, Lebanon, Somalia and assembled in the USA it’s a American product?
Legally, yes. True for all manufacturers who are sourcing worldwide. Do you prefer the bikes to be assembled abroad? Anyway, you are wrong. Triumphs are not made in Asia.
Trenz, “Bonnie’s are made in both Taiwan and England”! Your statement, read your own words!
I wrote “the frames are made in their frame shop in Taiwan, and they are shipped to Hinckley, England for motorcycle assembly.” To make a frame is not to produce a motorcycle. Triumph Taiwan doesn’t make motorcycles.
Rodent, you should stop. YOU ARE WRONG.
Everything aside, that’s why English bred, built real Triumphs from the ’70s are bringing big money at Vegas auctions despite the Lucas parts.
Nope. It’s because they are from the 70’s at a time where Triumphs had great reputation. Not because they were assembled in England, or had 100% English parts. As a matter of fact, some parts were sourced abroad, even in the 70’s!
Wiring harness from Japan.
Trenz – Not to take sides here … and god forbid I should agree with R .. but …. errr … if all the parts are being ‘ manufactured ‘ elsewhere … that means the bikes are only ‘ assembled ‘ in the UK . Not ‘ made ‘ !
‘ Made ‘ in manufacturing lingo implying it was manufactured and assembled in the Country claimed
I know … I know … in these Revisionist Dictionary times we live in accurate definitions are falling by the wayside in the corporate world . But that doesn’t mean we should follow suit ! Let them get away with revisionist definitions an inch … and they’ll go for the full monty before you know it . Sort of like a certain bicycle/watch/luxury/fashion goods ‘ assembler over Detroit way has been doing lately. 😉
TJ. Not all Triumph parts are made elsewhere?!?! A minority!
The 1968-back pre-unit construction Triumphs were made with “real” materials (polished aluminum), real megaphone exhaust, and “real” fuel tanks not the raw-edged die-cast p.o.s. of today. 🙂 It’s all nylac coated metal that crazes is 6-months.
Ride a bicycle.
2 men enter… ( Rodent and Trenz) one man leave…
I’ve always wondered in the Mad Max movies where they fill their bottles of Acetylene for all the bad arse vehicles they make…? Any thoughts?
Yes! They attach a hose to this site for the hot air. 🙂
I bought a new T100 in 06. I love it. Hope that doesn’t rile the arbritors here too much, but really I don’t care.
No matter where its made, that Roadster in the picture is poetry in motion.
Puts a smile on my pace every time i see one,
Well done Triumph…….. 🙂
-nicker-
My Thunderbird is made in Hinkley, but I’m sure some parts are outsourced. But, it’s still British.
In order to remain competitive, all manufacturers outsource, even (are you ready?) Harley Davidson. Yup, bearings from China, castings and plating from Mexico, electronics (incl. harness) from Japan, forks & shocks from Japan, etc.
Me too. They’re nimble. And, after a few years on the road, they’re beginning to look “normal” to me – and the only nylac-coating would be the forks on my 2013, 1200xl.
Triumph’s added a front motor shroud like the did the women’s model Tigress, and’51-era T-bird, so now the headers, top-end, and cylinder fins are what stands-out. There’s nothing wrong with the routed tail-pips and mufflers either. They sound great.
Nostalgia has a way of tricking the memory cells and making the “old days” seem a lot better than they actually were.
Triumph as it stands now is one heck of a machine
Both the America & Speedmaster are very good competition in the Sportster type class
And what can you say about the Rocket 3 (Standard & Touring)
Add in the rest of the models & I can see that happening
I’m one of those guys that likes the “classic” look. Therefore I like the new Trumpets (except the rocket models) a lot. They look like motorcycles.
Kirk you have the year (decade) wrong they were unit motors 68 back.
My neighbour rides one of the new Bonnies and he is out nearly every weekend winter or summer.
Runs a nice set of Dunstall muffler look alikes ,with a couple of other changes and it is a real cool bike..It’s also reliable, well mannered with good brakes.
Triumph were going to build a single in India but pulled out. HD get parts from every where including subsidised parts from Aus. Can Polaris guarantee all the parts in the Victory and Indian are all made in the USA. And I mean everything, you know cable ties or electrical crimps etc.
It would be interesting. Often manufacturers say it is only x percentage but is that of the overall value or the total number of parts.
This is not 1974 when Shovels were unreliable and outdated and Indian had been gone for decades.
This is the 21st century and it is a global world and market .Hell the bikes built for this global market are way better to ride than the old bikes we look fondly back on ( Me included)
The Japanese are the ones to be thanked we may have hated them at the time but the bought modern manufacturing to the MotorCycle.
As an aside is triumph going to bring out a 1000 or 1200cc Bonnies with some reasonable ponnies ?
I dislike the new tank design, it looks too bulbous. I still prefer the older shaped tanks from the 60s & 70s. I’d love to see them to offer a much lighter Desert Sled variation of the Scrambler. I really like what Richard Pollock did with the TRIUMPH CATALINA SCRAMBLER & Streetmaster prototype lightweight rolling chassis.
Still have a 1960 T120R pre-unit, with single-row alternator primary and 4-spring clutch, sitting in the shop.
As i recall 1961 was the split year to unit construction.
And 1959 was the last pre-unit, generator 650.
-nicker-
No, it was 1958……
(i must be getting old)
-nicker-
I’m old too, but I know I owened a 62 Bonneville that was not unit construction. The smaller engines went with unit construction sooner than the 650. Maybe 63 or 64 on the 650? Too old to remember all these facts that used to be front and center in my withered brain.
In answer to the original question posed by TJ, I don’t see that many Triumphs on the road in Minnesota. But BMW has been cranking out bikes for many years and the resurgence of Triumph only started 10 or 15 years ago. Ducati is a popular brand here but outnumbered by BMW for sure.
My buddy got a 13 speedmaster… Put a set of cocktail shakers on it and had the computer flashed. Peppy bike for the guy who wants a bike between a sporty and dyna but doesn’t want a Harley. I had it at 100 mph with no problem. I wouldn’t buy one but I’m a Softail guy. However, it was a great buy for him.
Yes Oldernowiser you got it right.
Had to climb up into the ugly mess of old documentation on the top shelf.
Found a book with pics of the 1962 ISDT racer with Ken Heanes in the saddle….. sure enough its a 650 pre-ubit.
And a pic of Troy Pelow’s 1961 500 ISDT machine shows it to be of unit construction.
Glad someone still remembers this stuff.
But i do remember those pr-unit scooters have to be the best looking bikes Turner ever designed….. 🙂
-nicker-
I bought my 1967 Triumph T120R in May of 1968 when it was 9 months old. I still own it, and almost rebuilt. It is the epitome of a mans bike.When completed, soon, everyone will die of jealousy, and I could not be more pleased, and to see the 50,000 plus sales….WOW