Misfit Industries To unveil Two New GEICO Custom Motorcycles For 75th Anniversary Of Daytona Bike Week

1misfit2misfitMisfit Industries will be unveiling not one, but two GEICO show bikes to commemorate the 75th anniversary of Daytona Bike Week. The custom-built GEICO motorcycles are Harley-Davidson Road Kings, donated through a partnership with Shelly Rossmeyer of Bruce Rossmeyer’s Daytona Harley-Davidson. The bikes were being assembled in Dallas, Texas, and took three months to be completed from design to build.

“We have built two incredible motorcycles to honor 75-years of Daytona Bike Week,” said Chris Eder of Misfit Industries. “The GEICO themed-bikes are a fitting tribute to our solid partnership with GEICO and their longstanding support of the motorcycle community and events such as Bike Week.” Eder mentions that the motorcycles will feature many of the bells and whistles that fans come to expect from a GEICO show bike. “It’s definitely going to be a head turner,” said Eder.” Both bikes will be revealed during a “grand opening” ceremony at the Bandshell in Daytona Beach, Fla., on March 7 at 4 p.m. (party starts at 11.30 a.m.) Then the 2 customs will be displayed at the Geico booth at Rossmeyer’s 

“We’re thrilled to continue our outstanding partnership with GEICO Motorcycle,” said Shelly Rossmeyer of Bruce Rossmeyer’s Daytona Harley-Davidson. “2016 Bike Week promises to be an exciting week for casual and avid motorcycle fans at the beach and at Destination Daytona. We look forward to unveiling two great new GEICO motorcycles to commemorate the 75th anniversary of Daytona Bike Week.”

“For motorcycle fans and enthusiasts, Daytona Bike Week has been a special place for 75 years,” said Ted Ward, GEICO vice president. “With both of these commemorative GEICO bikes, Misfit Industries has done a remarkable job to honor one of the largest and longest-running motorcycle events in the world. We are proud of our partnerships and will continue to support the city of Daytona Beach.”

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1 Response to “Misfit Industries To unveil Two New GEICO Custom Motorcycles For 75th Anniversary Of Daytona Bike Week”


  1. 1 Hillbilly Jim Feb 26th, 2016 at 7:48 am

    Does JR know about this?

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