Harley is debuting a new strategy, going to the streets to recruit younger riders of competitive brands…The company created its first-ever free motorcycle-share pop up so everyone (at least through Friday) can test ride a new motorcycle and feel the difference of the nimble Roadster’s air-cooled 1200cc V-Twin engine in urban environments.
From today Wednesday to Friday, from 10 a.m. to 2 p.m., Harley will let riders test the new 2016 Roadster and all its models whose MSRP is under $12,000, meaning the full Sportster lineup.
“We borrowed the popular bicycle share concept for a few days to showcase how folks can afford to own this new racing-inspired motorcycle,” said Dino Bernacchi, Harley-Davidson U.S. Marketing Director. “This will give riders an opportunity to experience an all-new and more exhilarating way to get around the city. A trip across town on two-wheels will never be the same.”
This demo tests are free and reserved to those already licensed to ride a motorcycle and showing up with the proper riding equipment. A stationary motorcycle will also be available for those who want to experience the feel of running a Harley engine and of shifting gears. Harley-Davidson motorcycle-share location and hours:
Milwaukee: May 18-20, 10 a.m. – 2 p.m. • The Harley-Davidson Museum • Third Ward District – Broadway between Chicago and Menomonee. Portland: May 18, 10 a.m. – 2 p.m. • PDX Speedshop, 1313 NW Kearney Street, Portland OR. Los Angeles: May 18, 10 a.m. – 2 p.m. • Glendale Harley-Davidson, 3717 San Fernando Road, Glendale CA
It shows how much HD is worried/motivated to attract new riders. Motorcycle brands war moved to the street.
Good for them, it’ll help riders see HD as an accessible option. Come on down to the south!
I think Joshua is right, indian and victory has Harley on the run.i have a 1200 sportster and every time i see a victory or a indian I get sick!!
Just as I predicted some time back, Indian and Polaris have become serious competitors and it is a win win for the consumer. Better quality motorcycles, better service and better pricing, not to mention more choices. God bless the U.S.A.
Dommage!j’aurais bien aime en profiter.
Agree wholeheartedly with Hillbilly Jim !!!!
Competition was lacking for H-D for Decades !!
Noe that Polaris has come out to play with 2 brands
(Victory has a much smaller piece of the pie vs. Indian)
it does force the Mo-Co to do better & become competitively priced
(Notice I did not say reasonably priced !!!!)