Harley-Davidson Offers Test Rides In Downtown Milwaukee, Portland And Los Angeles

3137Harley is debuting a new strategy, going to the streets to recruit younger riders of competitive brands…The company created its first-ever free motorcycle-share pop up so everyone (at least through Friday) can test ride a new motorcycle and feel the difference of the nimble Roadster’s air-cooled 1200cc V-Twin engine in urban environments.

From today Wednesday to Friday, from 10 a.m. to 2 p.m., Harley will let riders test the new 2016 Roadster and all its models whose MSRP is under $12,000, meaning the full Sportster lineup.

“We borrowed the popular bicycle share concept for a few days to showcase how folks can afford to own this new racing-inspired motorcycle,” said Dino Bernacchi, Harley-Davidson U.S. Marketing Director. “This will give riders an opportunity to experience an all-new and more exhilarating way to get around the city. A trip across town on two-wheels will never be the same.”

This demo tests are free and reserved to those already licensed to ride a motorcycle and showing up with the proper riding equipment. A stationary motorcycle will also be available for those who want to experience the feel of running a Harley engine and of shifting gears. Harley-Davidson motorcycle-share location and hours:

Milwaukee: May 18-20, 10 a.m. – 2 p.m. • The Harley-Davidson Museum • Third Ward District – Broadway between Chicago and Menomonee. Portland: May 18, 10 a.m. – 2 p.m. • PDX Speedshop, 1313 NW Kearney Street, Portland OR. Los Angeles: May 18, 10 a.m. – 2 p.m. • Glendale Harley-Davidson, 3717 San Fernando Road, Glendale CA

6 Responses to “Harley-Davidson Offers Test Rides In Downtown Milwaukee, Portland And Los Angeles”

  1. 1 Joshua May 18th, 2016 at 11:26 am

    It shows how much HD is worried/motivated to attract new riders. Motorcycle brands war moved to the street.

  2. 2 CW May 19th, 2016 at 8:46 am

    Good for them, it’ll help riders see HD as an accessible option. Come on down to the south!

  3. 3 Denny barto May 19th, 2016 at 8:59 am

    I think Joshua is right, indian and victory has Harley on the run.i have a 1200 sportster and every time i see a victory or a indian I get sick!!

  4. 4 Hillbilly Jim May 19th, 2016 at 12:59 pm

    Just as I predicted some time back, Indian and Polaris have become serious competitors and it is a win win for the consumer. Better quality motorcycles, better service and better pricing, not to mention more choices. God bless the U.S.A.

  5. 5 Francesco May 19th, 2016 at 2:42 pm

    Dommage!j’aurais bien aime en profiter.

  6. 6 Blackmax May 21st, 2016 at 1:51 pm

    Agree wholeheartedly with Hillbilly Jim !!!!
    Competition was lacking for H-D for Decades !!
    Noe that Polaris has come out to play with 2 brands
    (Victory has a much smaller piece of the pie vs. Indian)
    it does force the Mo-Co to do better & become competitively priced
    (Notice I did not say reasonably priced !!!!)

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Cyril Huze