Flashback. 1913 Sears Twin Cylinder.

1913SearsSears has never been a motorcycle manufacturer. Sears Roebuck, the Chicago based chain of department stores had a successful mail order catalog reaching the most remote areas of the US. In the 1910’s, the catalog was offering a simple single cylinder then a 70” twin engine motorcycle (The Sears De Luxe) built by 3rd parties from different components used on other motorcycle brands. Sears badged the motorcycles with its name and sold them through its print catalog. The Sears De Luxe was distributed by Sears until 1916 with the claims that it was a fast and very simple motorcycle to maintain. This 1913 Sears is on display at the National Motorcycle Museum of Anamosa, Iowa. (Photography Doug Mitchel 630.605.6276)

2 Responses to “Flashback. 1913 Sears Twin Cylinder.”


  1. 1 SYF Jul 15th, 2016 at 9:34 am

    Can you imagine living in 1910 and ordering one of these through the Sears catalog? You’d have been the coolest kid in town.

    I remember the Sears catalog as a kid. (I’m 48) The Christmas catalog was great too. I Flipped thru it over and over looking for what I wanted for Christmas.

    That sure is a cool bike.

  2. 2 KIrk Perry Jul 15th, 2016 at 10:59 am

    Is this the same one Matt North Dakota pitch-poled when he hit a pothole? It was still under warranty, and Sears had it restored. This the one? :p

Comments are currently closed.
Cyril Huze