Polaris Industries Inc. (PII) announced that Craig Scanlon, Vice President of Slingshot and Chief Retail Officer (CRO) of the Off-Road Vehicle (ORV) division, has been named Chief Marketing Officer (CMO) of Polaris. Scanlon will report to Scott W. Wine, CEO and Chairman of Polaris. Scanlon joined the company in 2004 in a Field Sales Role. He held positions of increasing responsibility in marketing, sales and general management within the Off-Road Vehicles business, before being promoted to VP of Slingshot in 2015. Scanlon added the role of Chief Retail Officer for Off-Road Vehicles in 2016, which he will retain.
