Indian Motorcycle At 76th Sturgis Rally. Motorcycle Racing, American Craftsmanship, Entertainment And The All-New 2017 Lineup

cyril-huze-indian-bisFor the 76th annual Sturgis Motorcycle Rally, which formally runs August 8 – 14 in Sturgis, South Dakota Indian Motorcycle®, America’s first motorcycle company, is proud to announce its power-packed itinerary The brand that started the rally in 1938 through legendary dealer J.C. “Pappy” Hoel, is excited to offer demo rides on three diverse and exciting newly released models to Sturgis attendees which include Indian® Scout® Sixty  Indian® Chieftain Dark Horse® and Indian Springfield™.

Indian will debut the 2017 model year lineup, offer exclusive entertainment, factory demo rides, will partner with Jack Daniel’s and Red Wing Shoes, organize Indian Motorcycle Rider’s Group events and rides, an array of custom bikes and much more.

Indian Motorcycle festivities kickoff on Saturday, August 6 at the Indian Motorcycle display on Lazelle St. where guests can enter for a chance to win a 2017 Indian® Chieftain®. Stay tuned to the Indian Motorcycle Sturgis event page for updates leading up to the rally.

IndianSturgisIndian Motorcycle Factory Display on Lazelle St. (Next to Lynn’s Dakotamart) Saturday, August 6 – Saturday, August 12, 9 a.m. – 5 p.m. daily.

Explore the entire 2017 Indian Motorcycle lineup at the Indian Motorcycle display in Downtown Sturgis along with demos of their newest technologies. A Chieftain Dark Horse Dyno Demonstration will showcase cams and other performance accessories. Following the recent historic announcement of Indian Motorcycle Racing’s historic return to AMA Pro Flat Track, the all-new Indian FTR750 will be on display Monday, August 8 through the remainder of the rally.

Famed original wrecking crew legends Bobby Hill and Bill Tuman will be on-hand, along with all three Big Base Scouts and memorabilia from the original wrecking crew. Stay tuned for appearance schedule and activations. A number of vintage and custom bikes will be on display, including the Land Speed Scout, Hillclimb Indian Scout and SuperHooligan Indian® Scout® Sixty racers built by custom motorcycle designer Roland Sands.

sturgisindianFactory Demo Rides, 2100 Whitewood Service Road (I-90 on Exit 30) Saturday, August 6 – Saturday, August 12, 9 a.m. – 5 p.m. daily.

Join the Indian Motorcycle demo team and test ride the latest models fresh from the Spirit Lake, Iowa plant. New 2017 motorcycles will be ready to demo ride all week long representing every variation and color, including some fully accessorized models. Demo ride availability is on a first-come, first-served basis. Shuttles to demo rides will be available at Lazelle Street and Indian Motorcycle of Sturgis. Rides will head out daily starting at 9:15 a.m. with the last ride leaving at 4:30 p.m. Riders must be 18 years of age and must provide proof of endorsement along with a helmet and appropriate riding attire. Passengers with protective gear are welcome to ride with no endorsement needed. New for 2016, Indian is bringing demos rides direct to rally guests. Keep an eye out for the branded Indian Motorcycle truck for a pop-up demo experience throughout the duration of the rally.

Celebrate American Craftsmanship with Jack Daniel’s and Red Wing Shoes (Indian Motorcycle Factory Display on Lazelle St.) Saturday, August 6 – Saturday, August 12, 9 a.m. – 5 p.m. daily

Join Indian Motorcycle, partners Jack Daniel’s and Red Wing Shoes in the Indian Motorcycle display area to celebrate the true spirit of American Craftsmanship. Throughout the rally, visit partner Jack Daniel’s for signature cocktails and comfortable seating. Custom engraved barrel tops will also be available for purchase. Red Wing Shoes will showcase the new Limited-Edition Red Wing Shoes® Collection for Indian Motorcycle; an exclusive line of handcrafted American motorcycle boots available for women and men in three distinct styles. A custom Indian Scout inspired by Red Wing Shoes and incorporating Red Wing Leather built by Brian Klock, Klock Werks will also be on display.

“Veterans Charity Ride to Sturgis” Welcome Event. Sunday, August 6, 2:30 p.m., Lazelle St. Display

Join us as we gather for the second straight year to welcome the riders of the Veterans Charity Ride to Sturgis sponsored by Indian Motorcycle, as they conclude their nine-day journey on Indian motorcycles and Champion trikes and sidecars while riding from Los Angeles to the Sturgis Motorcycle Rally. These brave men and women from all branches of the military will arrive to a warm and patriotic welcome at the Indian Motorcycle display on Lazelle Street. Supporters will receive a complimentary American flag.

indianriderIndian FTR750 AMA Flat Track Racebike Reveal Sunday, August 7, Between Concert Sets, Legendary Sturgis Buffalo Chip

Indian Motorcycle will make history as Indian Motorcycle Racing unveils the all-new Indian FTR750, a purpose-built flat track bike sporting a proprietary liquid-cooled 750cc four-valve V-Twin competition engine engineered into a specially built chassis. This historic and awe-inspiring new race bike will be on display at the Indian Motorcycle Lazelle Street location and at Sturgis Speedway throughout the remainder of the rally. The motorcycle will be revealed to industry VIP and media during the Buffalo Chip Industry Party earlier in the evening.

Legends Charity Ride. Monday, August 8, 11:30 a.m. – 5 p.m. Deadwood. 

Legendary Sturgis Buffalo Chip & Indian Motorcycle will join the 9th Annual Legends Ride with the biggest names in television, film, music and motorcycling to raise funds for local charities. The Legends Ride kicks off the rally with a live custom motorcycle auction on Deadwood’s historic Main Street. Following the auction, riders will enjoy a self-guided, scenic ride alongside hundreds of fellow Legends Riders through the beautiful Black Hills. All riders will reconvene at the special riders-only reception, complete with complimentary food, drinks and a viewing of the world-class Motorcycles As Art™ exhibit. Those interested in joining the ride can purchase tickets at www.legendsride.com. Demo rides on the new 2017 Indian Motorcycle models will be available directly onsite.

“Carey Hart Good Ride” Sunday, August 7, at Indian Motorcycle Sturgis, 10 a.m.

Join us at Indian Motorcycle of Sturgis for the kick-off of Sturgis’ first annual Good Ride led by Carey Hart, freestyle motocross legend. This ride is one in a series of three V-Twin on-road charity motorcycle rides that benefit the local community, with additional legs starting in Laughlin, NV and Las Vegas. Proceeds from this ride will go to Sturgis’ Brown High School. Space is limited to the first 125 riders. Register today at Good Ride Rally. A “Good Ride” after-party with Carey Hart will be held on Tuesday, August 9 at Full Throttle Saloon during the “Baddest Bagger Contest” for ride participants.

“Baddest Bagger Contest” Tuesday, August 9, at Full Throttle Saloon, 9 a.m. – 5 p.m.

Join fellow bagger enthusiasts including guest judge Carey Hart and other celebrity motorcyclists to explore the full customization potential of baggers, with many unique customs from across the country including the including the Azzkikr “Frontier 111” and many more custom Indians. A 2017 Indian Chieftain will be awarded to the winner of the contest. All are invited on Thursday, August 11 to Indian Motorcycle of Sturgis for an after-party with contest winners, participants and their “baddest baggers” along with food, drink and music.

RSD Super Hooligan presented by Indian Motorcycle at the Buffalo Chip’s Moto Stampede. Wednesday, August 10, 4 p.m., Legendary Sturgis Buffalo Chip.

Join fellow racing enthusiasts and music fans for a special Indian Motorcycle night at the Buffalo Chip. Indian Motorcycle and Roland Sands’ Super Hooligan Racing ,take over the Buffalo Chip turning it into a racetrack with SuperHooligan Indian® Scout® Sixty racers for an epic race with special guest racer Carey Hart. Veterans Charity Ride riders will take the stage to share highlights from their nine-day journey from Los Angeles to Sturgis. Following the excitement, national recording acts Reverend Horton Heat and 5 Finger Death Punch will take the main stage for the evening’s entertainment.

Indian Motorcycle Riders Group (IMRG) and Owner Events. Saturday, August 7 – Sunday, August 14.

Owners past, present and future are invited to join Indian Motorcycle for exclusive owner activities throughout Rally Week.
• On Sunday, August 7 owners are encouraged to meet at Spearfish Canyon Lodge at 9 a.m. and will ride to Deadwood at 10:30 a.m. where they will be the first to meet and cheer on the riders from the Veterans Charity Ride to Sturgis. After a delicious lunch at the Pasta Corral, riders, owners and former vets will lead the Veteran’s Charity Ride into Sturgis where all are encouraged to cheer and applaud the final leg of their epic journey. Owners can sign up here.
• On Friday, August 12 owners are invited to receive a complimentary “Rub & Buff” bike wash at Polaris Industries’ Spearfish Facility while meeting the local Indian Motorcycle employees. Owners can sign up here. https://victorymotorcycles.formstack.com/forms/2016_sturgis_indian_owners_event_copy
Throughout Rally Week, owners will receive a commemorative official owner’s patch when they present their key FOB at Indian Motorcycle of Sturgis.

Indian Motorcycle of Sturgis Dealership. Open 9 a.m. – 7 p.m. daily at 2130 Main St.

Visit the Indian Motorcycle of Sturgis dealership for all your Genuine Indian Motorcycle apparel and gifts. The first 40 people to purchase a new Indian Motorcycle during the rally will receive VIP/Top Shelf Lounge tickets. Complimentary shuttles from the dealer to demo rides will be available 9:00 a.m. – 4:00 p.m. The dealership is giving away limited edition prizes and will have commemorative 76th anniversary items for sale.

Zipper's

16 Responses to “Indian Motorcycle At 76th Sturgis Rally. Motorcycle Racing, American Craftsmanship, Entertainment And The All-New 2017 Lineup”


  1. 1 Blackmax Jul 23rd, 2016 at 8:36 am

    H-D may have bought the “corporate sponsorship” of the Rally
    But Indian / Victory Polaris is going to make their presence known
    plus they always announce their new models first

  2. 2 Bruno Jul 23rd, 2016 at 7:23 pm

    It’s a lot to do. Competing with H-D…

  3. 3 seymour Jul 23rd, 2016 at 8:28 pm

    I think it is safe to say that HD’s salad days are behind them, it was a damn good run.

  4. 4 Woody's Jul 24th, 2016 at 12:29 pm

    Looking forward to seeing the new 750 track bike.

  5. 5 Dante Jul 24th, 2016 at 5:28 pm

    Super bummed we are not going this year but life has gotten in the way… we will see you Cyril and the entire Indian crew next year!!!

  6. 6 James just another crazy kiwi Jul 25th, 2016 at 3:12 am

    Scout is one of the ugliest bikes out there, but because it is built in the USA people veiw it through rose coloured glasses. If it was a metric it would get nothing like the attention it has recieved

    look at the new Bonnies, they look like a real Motorcycle not some 80’s bad acid flashback

  7. 7 Dan Martinez Jul 25th, 2016 at 4:48 am

    James. Only your opinion. Disagree 100%.

  8. 8 Matt W. Jul 25th, 2016 at 7:53 am

    James: Apparently we remember the 80’s much differently 😉

  9. 9 John H Jul 25th, 2016 at 8:36 am

    I agree with Matt W. and Dan Martinez. All my acid flashbacks were in the 70’s!

  10. 10 Max Frisson Jul 25th, 2016 at 8:39 am

    James – The Scout is not an especially ugly motorcycle, not the best design exercise but then that seems to be a problem at Victory and Indian overall, there always seems to be something just a bit off.

    The new Bonneville T120 and T120 Thruxton are much more of a quality motorcycle experience than a Scout, I’ve been riding a two-tone T120 Bonnie and if you’re familiar with the old T100 series you will be stunned by the new Triumphs both in performance and build quality.

  11. 11 Alan Rand Jul 25th, 2016 at 9:24 am

    I never saw anything on acid that looked like an Indian Motorcycle…maybe if I was huffing gas?

  12. 12 James just another crazy kiwi Jul 25th, 2016 at 8:19 pm

    80’s” the forgotten decade” when motor vehicles were all angular just like the scout.

    Max you are right I should not compare the latest Bonnies to a cheap scout.

    Scouts are here and they are ugly, but thats probably because I dont look at it as if I am American.
    Just another MC to me
    It is not only my opinion but of all the MC people I know over here.

    70-80’s Acid was probably similar 🙂

    Max is probably is a bit more subtle than I

  13. 13 Woody's Jul 25th, 2016 at 9:28 pm

    yer paintin’ with a pretty wide brush, Mr. Kiwi 😉 I just got tired of saying how ugly the Scout is months ago.

  14. 14 George Cornel Jul 25th, 2016 at 10:50 pm

    Woody. Regarding the value of your opinion about design, you would win the contest for ugliest website ever produced. So, your comment is worth ZERO.

  15. 15 James just another crazy kiwi Jul 26th, 2016 at 1:49 am

    Hey George,
    He has a web site and sells his products and everybodies opinions here are valued.
    for thats what they are opinions !!!

  16. 16 Woody's Jul 26th, 2016 at 6:58 am

    GC, if I sold websites, your comment would have some value.

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