Fast Motorcycle Industry News

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Discovery’s Miniseries “Harley And The Davidsons” Delivered 4.4 Million Viewers. It was the most watched single-network cable miniseries in 3.5 years (since “The Bible”) This was also Discovery’s highest-rated rookie series ever among 25-54. Airing 3 consecutive nights from September 5-7, HARLEY AND THE DAVIDSONS was the #1 cable program across P/M25-54 (excluding sports) and M18-49 all three nights. Discovery scored an impressive 2.23 P25-54 rating with 4.36 M Total viewers P2+ on Monday, September 5 in L+3. The miniseries held strong with 2.17 P25-54 (4.41 M Total viewers) on Tuesday, September 6 and 2.11 P25-54 (4.41 M Total viewers) on September 7.

Royal Enfield Opened Its North American Headquarters And First Store in Milwaukee. Although installed in the same Third Ward neighborhood than Harley-Davidson, the 115 years old company based in India doesn’t try to compete with the American manufacturer. State tax incentives and a motorcycle friendly city are the main reasons for choosing Milwaukee. In the US, Royal Enfield will sell models in the $5,000 to $6,000 price range, hoping to appeal to the millennials generation.

Harley-Davidson Declares $0.35 Quarterly Dividend, A 2.7% Yield. Harley-Davidson (NYSE: HOG) declared a quarterly dividend of $0.35 per share, or $1.4 annualized. The dividend will be payable on September 23, 2016, to stockholders of record on September 13, 2016, with an ex-dividend date of September 9, 2016. The annual yield on the dividend is 2.7 percent.

9 Responses to “Fast Motorcycle Industry News”


  1. 1 Johnny Speed Sep 16th, 2016 at 11:41 am

    People still have cable? Huh. Who knew.

  2. 2 richards Sep 16th, 2016 at 12:37 pm

    Very enjoyable, entertaining doc-drama. Maybe the producers will develop a follow up series that will bring us up to the present.

  3. 3 Matt. W Sep 17th, 2016 at 7:49 am

    About as historically accurate as ‘The Flinstones’ but then again who would want to watch a few guys just tinkering on their bike in a shed for most of 6 hours. Oh wait I probably would ;).

  4. 4 Jerrman Sep 17th, 2016 at 11:09 am

    The viewers must have been primarily the HD faithful (of which I once was, admittedly). Except for some of the racing scenes it was IMO, a pretty weak drama (definitely not a documentary) and from the reviews of people in the know, full of fictional characters (e.g. Hendee) and so many historical inaccuracies (e.g. HD gave up motodrome racing a couple of years after the death of their racer, not as depicted, immediately after to protest the dangers and showcase their moral superiority). The production seemed more like a Disney movie with the HD boys portrayed as three goodie-goodies battling the evil empire (read: Indian) the heads of which just stopped short of twirling their mustaches as they said evil things. Almost laughable. Knowing the current market situation and some of HDs recent problems, I kept thinking that HD underwrote or had something to do with the production (which supposedly, they didn’t) as it came off like a PR piece and, as such, had a slight air of desperation to it. That said, it was nicely filmed, had an aura of motorcycle culture and passion to it and, obviously I, along with many others, watched it. Goes to show the potential appeal. Too bad it was just so much fiction.

  5. 5 Woody's Sep 17th, 2016 at 11:12 am

    Tried watching it on two different nights but before I’d lasted a half hour I change the channel. To be fair, I simply don’t like docu-dramas, where there are enough true facts that you can be lulled into thinking it’s actually journalism and not realize how much stuff they simply made up for fun.

  6. 6 Roberto Sep 17th, 2016 at 12:21 pm

    Obama said they didnt buld them……

  7. 7 Jerrman Sep 17th, 2016 at 8:13 pm

    When I said that Hendee was a fictional character, I meant to say Randall James, who was portrayed as the successor to Hendee. But, many of the scenes in which Hendee was depicted were made up. And the scene in which James and the HD boys go to the military and get equal orders from the Army was definitely fiction as Indian supplied almost 3x the amount of motorcycles in WWII than HD did.

  8. 8 tundra Sep 19th, 2016 at 12:54 pm

    Jerrman, the scene in question was when they were taking orders during WWI not WWII.

  9. 9 Chris Sep 21st, 2016 at 4:51 pm

    @Roberto,

    I assure you, Matt Levitach whose annual compensation package equalling $1,208,995 built exactly 0 motorcycles. That’s the point that you choose to miss.

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Cyril Huze

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