Words Of The Week. Harley-Davidson CEO Matt Levatich.

“By 2027, our objectives are to build 2 million new Harley-Davidson riders in the U.S., grow our International business to 50 percent of our annual volume, launch 100 new high-impact Harley-Davidson motorcycles, deliver superior return on invested capital for Harley-Davidson Motor Company and grow our business without growing our environmental impact,” said during the company’s earnings conference call Matt Levatich, Harley-Davidson CEO, president and director.

The company has launched two new motorcycles this quarter, said Levatich, the Road King Special, and the Street Rod. “2 down, 98 to go,” he said.

Zipper's

8 Responses to “Words Of The Week. Harley-Davidson CEO Matt Levatich.”


  1. 1 Greybeard1 Apr 28th, 2017 at 9:46 am

    They better start hiring people so they have jobs to pay for all these dreams.

  2. 2 highrpm Apr 29th, 2017 at 7:56 am

    10 year plans are utter nonsense.

    (like the u.s. government leaders choosing to spend its [debt] money on foreign affairs rather than its own citizens, where the real rubber hits the road. while giving a token nod to the constitution, the corporate by-laws of the nation-state, which forbids such costly entanglements. rationalizing such behavior as necessary for the nation-state’s survival. what about survival when the citizens run out of money and hope?)

  3. 3 Willyd Apr 29th, 2017 at 8:14 am

    Is Wisconsin a state where weed is legal or is this guy ingesting an illegal substances? Maybe perfect and fine tune the large amount of models HD has now which in turn could lower prices and sell more product. What a nightmare expecting service and parts personnel to keep current.

  4. 4 highrpm Apr 29th, 2017 at 8:15 am

    what did Levatich say about self-driving motorcycles? what portion of 2027 H-D sales? (just think, kids don’t have to learn how to balance a two-wheeler anymore.)

  5. 5 MJ Motors Apr 30th, 2017 at 12:46 am

    swap parts between models and call it new model !!
    they better off focusing on improving the reliability and ways to reduce the prices

  6. 6 BobS Apr 30th, 2017 at 11:18 am

    I keep disappointing myself by expecting, or hoping that the motorcycle industry will act a little more like the car industry. New models, or rather new versions of old models, represent significant improvement over the version it replaces. I guess it’s unrealistic to hope for similar true upgrades and new models from such a smaller industry as motorcycles. So without competition I think we have many years ahead of new paint, wheels, and fenders being marketed as “new models”with the expectation that we will believe it. But then again there are companies like BMW, KTM, and Ducati that do innovate, maybe someday one of them will make a bike that’s also comfortable enough for long rides. K1600B might be worth a demo ride…

  7. 7 Highrider May 3rd, 2017 at 12:11 am

    BobS They could come out with any number of different models, but only baggers now sell, well, see what happened to Victory. Our world is increasingly turning upside down from what we knew, motorcycling IS NOT the same for the 50 and under crowd, as they are a new generation similar to what happened in the 60s. I believe we are witnessing the fall of personal freedom, because so many lemmings today have a very different idea of what they want the world to look like and we ain’t gonna like it.
    By the way, the new RoadKing is a beaut. as is the new M8
    Life goes on!

  8. 8 Chris May 4th, 2017 at 4:28 pm

    Today’s “lemmings” are not choosing to forego the purchase of a Harley because of a distorted sense of freedom but rather because a shrinking middle class and a growing population of folks living in poverty does not make for a populace prepared to make $20,000-$40,000 luxury lifestyle choices.

    The Street Rod is a good approach to addressing this reality. I’m anticipating more low-cost options coming from the MoCo.

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