Polaris To Exhibit Model Year 2018 Indian Motorcycle & Slingshot Lineup At AIMExpoi Columbus, Ohio

The Polaris Motorcycle Division announced it will make its American International Motorcycle Expo (AIMExpo) debut in September at the Greater Columbus Convention Center. The appearance of both Indian Motorcycle, America’s first motorcycle company, and Polaris Slingshot, the bold three-wheeled roadster, will allow the motorcycle industry and consumers alike to be one of the first to view each brand’s full 2018 model year lineup.

Produced by the Motorcycle Industry Council, AIMExpo is the single most important event of its type in the North American market and has international impact within the motorcycle and powersports industry. Polaris Motorcycle Division’s support of AIMExpo further demonstrates the company’s continued support to grow and expand the motorcycle industry. In addition, the AIMExpo provides an ideal platform to reach consumers and entertain dealers.

“The AIMExpo provides both Indian and Slingshot the ideal platform to reach and engage the North American market and to showcase each brand’s new model year lineups,” said Steve Menneto, President, Polaris Motorcycle Division.  Additionally, the city of Columbus is strategically situated within the sweet spot of our consumer base, as well as our dealer network, making it an ideal location to showcase our products to key constituencies”

The AIMExpo’s purpose is to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling and powersports in the U.S. and North America. AIMExpo delivers an efficient and energetic market-timed expo platform for B2B and B2C in the powersports industry.

“We’re excited to welcome Indian Motorcycle and Polaris Slingshot to the AIMExpo for the first time,” said Larry Little, Vice President & General Manager, MIC Events. “Both brands bring a unique story unlike any other brand – with Indian’s historic place in motorcycling and Slingshot’s category-creating design. We fully expect both brands to be well

6 Responses to “Polaris To Exhibit Model Year 2018 Indian Motorcycle & Slingshot Lineup At AIMExpoi Columbus, Ohio”

  1. 1 Carl Sanders May 9th, 2017 at 1:19 pm

    hopefully they bring truly new models, not just repainted flashy re branded existing models….

  2. 2 Hdrider May 10th, 2017 at 7:13 am

    Why exactly did AIM Expo leave Tampa? I thought it was a success there.

  3. 3 Chris May 10th, 2017 at 9:01 am

    Don’t trust Polaris, look at their form.

  4. 4 Larry Little May 10th, 2017 at 12:45 pm

    @Hdrider, AIMExpo’s first years in Orlando were quite successful, especially for a new American show. Unlike any other show format in the U.S., the trade portion exists to reveal new product to the media and dealers, followed by consumer days that make all the new product revealed to the trade immediately available to enthusiasts. As the industry’s annual big show, the move to Columbus is about making the show more accessible to dealers and consumers, with 41% of American dealers within 500 miles of Columbus, and half the U.S. population within 500 miles. Also, with the date change to September 23-24, we’ve eliminated being on the same dates as Biketoberfest.

  5. 5 Boots May 16th, 2017 at 8:15 am

    Still trying to figure out why Polaris is bringing a car (slingshot) to a motorcycle show?

  6. 6 Paul Aledom Jul 20th, 2017 at 5:38 am

    Why would Polaris knowingly give Harley any advantage? Hopefully the 2018 Indian ‘Bagger’ and ‘Touring’ models will finally have a satellite radio option.

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Cyril Huze