Industrial Design Harley Softail By One Way Machine

Mechanical engineer, innovative thinker, designer and owner Julian Of Oheimb at One Way Machine is quite obsessed at the idea of climbing each year the podium of the AMD World Championship of Bike Building, and this as long as this show competition exists… Starting in 2013, it happened to him 3 years in a row, quite a feat in the custom world, always in the same “Modified Harley-Davidson” class where he excels at turning factory H-D’s models into rideable, usually elegant and nostalgic sleds.

As all riders and customizers know, rebuilding a genuine Harley from the ground up is a very costly proposition due to the parts already paid at purchase, but rarely re-used for the final project. For cost, better find a Harley as old as possible and for reliability with the lowest engine miles if you don’t want to spend money for a full re-built.

So, Julian activated his friends in the the US Harley dealers network, asking them to find the perfect as cheap as possible Harley donor bike. Just after 3 months of wait, he hit the perfect professional customizer jackpot: a 2001 Softail Standard in an almost perfect condition with only 1,400 original miles that he immediately had shipped to his shop in Germany.

Julian turned it into a perfectly organized pile of factory parts either to be discarded or modified, and devoted the first days of this project to clean the frame and swingarm from all its unuseful brackets and smoothing them out of all the unappealing factory welds. Second most important step was of course to mechanically boost and cosmetically improve the carburated H-D engine and tranny.

Then, Julian had to decide the style of this project that he calls now “The Iron Riot”, and went in a direction he never went before: the clean and machined industrial design look. It’s all about giving a raw, unfinished look to the most thoughtfully designed parts of a motorcycle, and showcasing metal surfaces and utilitarian pieces in neutral tones for an overall “warehouse” look. By his standard, he knew it would take him a lot more time than on other custom projects. Lots of parts to fabricate and an absolute precision in each of them for a true industrial feel.

While rummaging through his storage space, Julian found an old DKW tank from the 30’s matching perfectly his industrial feel pursuit. It was completely modified and adapted to spouse the softail frame backbone with a new tunnel and custom brackets. As he often does it, Julian made his own gas cap and welded an old art-deco hood ornament. The rear fender is an aftermarket part formed for this project with custom brackets.

The front fork, originally from a Harley Sportster, was heavily modified and intensely smoothest to arrive to the appearance you see here. The handlebar is from LSL, pegs and grips are from Rough Crafts, an official sponsor of One Way Machine. Both the instruments and the brakes are from Beringer. The exhaust pipes however were bent by Julian himself.

Regarding wheels setup,The back rim is from W&W, the hub from LowBrow Customs, the spokes are from TTS and the chain-drive and the perimeter brake are One Way Machine products. The rim in the front is from HD, the hub from LowBrow Customs, the spokes are from TTS and the perimeter brake is a One Way Machine product. The tires belong to the Avon Vintage Series.The matching battery cover was handcrafted by Julian himself out of a metal plate.

One Way Machine (photos @ Pixel Fetish for Cyril Huze)

Zipper's

11 Responses to “Industrial Design Harley Softail By One Way Machine”


  1. 1 Tattooeddmike May 15th, 2017 at 8:44 am

    Thanks again Cyril for giving attention to these machines! Beautiful, well thought out and built! If not for your site here I would not likely see these types of machines!

  2. 2 beentheredonethat May 15th, 2017 at 8:53 am

    wow very cool
    has a kinda Billy Lane flavor to it

  3. 3 P. Hamilton May 15th, 2017 at 9:32 am

    Another great custom Harley.

  4. 4 Jeffrey May 15th, 2017 at 9:34 am

    The kind of customized Harley that never get old.

  5. 5 Zenaldo May 15th, 2017 at 11:48 am

    Looks like it’s geared for hill climbing…

  6. 6 SYF May 15th, 2017 at 5:28 pm

    The oics look too cartoonish or “industrialized” as the photographer probably wanted. I would like to see a regular picture of this bike to really get the feel of it.

  7. 7 KTHale May 15th, 2017 at 6:52 pm

    Reminds me of a Billy Lane bike.

  8. 8 Easygear May 15th, 2017 at 11:06 pm

    i love it

    not the headlight and i have no heart for Twinkie motors, but still the finished bike is too nice
    thumbs up

  9. 9 Tom May 16th, 2017 at 7:44 am

    Kool 👍🏼👍🏼

  10. 10 Bluebikerjess May 16th, 2017 at 8:10 am

    Very impressed! Clean Lines and just enough flare … way to make the ‘bike’ stand-out on this build.

  11. 11 Francesco May 16th, 2017 at 4:05 pm

    Vraiment très très belle!!!!

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