Harley-Davidson Planning 115th Anniversary Celebration For Labor Day Weekend 2018

“Mark your calendars for Labor Day weekend in Milwaukee,” Levatich said. “We’ll have a big celebration.” Additional details will likely be announced in August, he said.

Previous Harley-Davidson anniversary celebrations in Milwaukee have been huge, multi-day events attracting thousands of Harley riders from all over the world for numerous activities around town. The event provides a significant boost in business for area hotels, bars, restaurants and attractions. Harley typically books big-name performers for the celebration at Maier Festival Park. In 2013 for the 110th anniversary, the headliners included Aerosmith, ZZ Top and Kid Rock.

Meanwhile, much of the company’s annual meeting focused on the company’s 10-year strategy announced earlier this year. The plan includes attracting 2 million new riders in the United States, launching 100 new “high-impact” motorcycles, growing the international business to 50 percent of the company, providing return on invested capital in the top quartile of the S&P 500 and not growing the company’s environmental impact. “As a clear market leader, we have both the obligation and the opportunity to invest to secure the long-term vitality of motorcycling,” Levatich said.

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9 Responses to “Harley-Davidson Planning 115th Anniversary Celebration For Labor Day Weekend 2018”


  1. 1 richards Jun 13th, 2017 at 10:44 am

    Still the leader in their market (over 600 cc) at 50% at 115 years of supplying classic motorcycles. It sounds like the future will also be good. Happy BirthDay Harley Davidson!

  2. 2 James just another crazy kiwi Jun 13th, 2017 at 1:43 pm

    Thats 115 years with no time off !!! A real 115 Years !!!

    Long Live Harley Davidson !!!

  3. 3 BadMonkeyMW Jun 13th, 2017 at 9:58 pm

    Secret Headliner: Elton John.

  4. 4 Mark Jun 14th, 2017 at 7:27 am

    It would be great to see HD focus on a strong successor to the XR750 which was a pretty much clean slate race bike. The new Street based machine is slow to get horsepower. But it’s fun to see the Indian brand be well represented on the track.

    MM

  5. 5 Bob Jun 14th, 2017 at 3:07 pm

    Wish Harley would put this big celebration somewhere in middle America so more people could be there. West coast to Milwaukee is a long haul!

  6. 6 James just another crazy kiwi Jun 14th, 2017 at 8:09 pm

    Further for me 🙁

  7. 7 Brum Jun 14th, 2017 at 9:23 pm

    HEAVY DUTY MAGAZINE are running a tour from Australia to the 115th Anniversary In Milwaukee in July/August 2018. All welcome! see website for more

  8. 8 Hillbilly Jim Jun 15th, 2017 at 6:56 am

    I was at the 105th and was surprised at what a good time we had. Milwaukee rolls out the red carpet for Harley Davidson enthusiasts. There is something for everyone. I figured it would just be a bunch of fake ass H.O.G. members playing biker but was pleasantly surprised. Never have I been so happy to be wrong. Thinking about doing it one last time.

  9. 9 Batterycap Jun 19th, 2017 at 10:54 am

    I was at the 100th. My wife and I agree – it was the best event we have ever attended. I thought it would be good and that she would tolerate the whole thing, but it was a surprise damn good time for both of us. From the lakefront all the way up to the museum at Oshkosh, it was great. We didn’t even mind when some guy slung a whole beer over the audience at the Montgomery Gentry concert .

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