Fast Motorcycle Industry News

The numbers Are In. Flat Track Is back And It’s Big Again. Full year of race attendance topped 100,000 fans, up 76% over 2016. An estimated 1.5 million viewers watched races on NBCSN. An additional 250,000 tuned in online via Fans Choice.tv.

Mobile Dealership? Triumph Motorcycles Has Introduced The First Mobile Dealership In India, to tap into a customer base in middle size and small cities  (Tier II and Tier III cities.) The mobile dealership will have Triumph bikes on display, as well as offer apparel and merchandise on display. The mobile dealership will tour north India and Triumph is expected to reach out to a wider audience of prospective customers through this initiative.

Fornula 1 Star Lewis Hamilton Lent His Name To A £60,000 MV Agusta Motorcycle. Just 44 models of the LHF4RC will be made and are expected to cost around £60,000. Giovanni Castiglioni, MV Agusta Motor President, said earlier this month: “I met Lewis a few years ago when he called up our Customer Care asking in a very humble way to buy a special bike.”

Triumph Motorcycles Opens New Factory Visitor Experience At the UK Hinckley factory. New Triumph Factory Experience delivers an engaging journey that tells the full story of the brand and showcases Triumph’s historic and modern achievements in design, engineering, racing and popular culture. Among iconic motorcycle memorabilia, dealer signage and racing ephemera, fans of the brand will see how Triumph designs and makes motorcycles, and get up close to – Legendary Triumph movie bikes, from Steve McQueen’s original, Great Escape movie bike, not seen since filming completed in 1962 to Tom Cruise’s Mission Impossible 2 Speed Triple – Rare original models from the brands 115 year history – Priceless racing and land speed Triumphs, including the original 1956 Bonneville salt flats record smashing streamliner

Cyril Huze