Fast Motorcycle Industry News

Harley-Davidson Trying To Trademark “Harley Bronx”. Beginning of December, Harley-Davidson filed with the US Patent and Trademark Office a trademark request to use “Bronx” in association with their motorcycles and parts. Of course, many already imagine a brand new Bronx model or the association of the name with current Sportster or Street models. Urban bikers are one of the priority targets for all motorcycle manufacturers selling mid-weight models and the Bronx name seems perfect to conjure the tough urban jungle, as much when selling motorcycles, custom parts or a clothing line. To follow…

Saudi Arabia Lets Women Drive Motorcycles And Trucks. Last September, Saudi King issued a decree allowing women to get driving licenses. However, the order will be implemented in June 2018. The Saudi General Department of Traffic (GDT) said that there would be “no discrimination” against women’s cars with plates and special numbers. Saudi Arabia is currently the only country in the world where women are prohibited from receiving a driver’s license.

Polaris Industries Has Awarded Creative Duties For Its Indian Motorcycle and Slingshot Brands To Minneapolis-Based Advertising Agency Solve. The founders of Solve have an history with iconic brands having worked with Harley-Davidson, Porsche and Bentley Motors. “Indian’s a wonderfully rich brand, with an amazing heritage, lots of momentum and an ambitious appetite for significant growth,” said Solve CEO and founder John Colasanti.

13 Responses to “Fast Motorcycle Industry News”


  1. 1 Mike Greenwald Dec 16th, 2017 at 11:51 am

    A Bronx cheer for the misguided efforts.

  2. 2 Boomer Dec 16th, 2017 at 1:41 pm

    Seriously Polaris? You couldn’t do this with Victory first? Lame.

  3. 3 Xenu Dec 16th, 2017 at 2:48 pm

    Maybe the Bronx will be a Street 750 with an aggressive stance for today’s unique rider, with bold new colors for head-turning style.

  4. 4 James just another crazy kiwi Dec 16th, 2017 at 6:30 pm

    Bronx…. well it could of been Brixton or lots of other places in the World

    Trying to make soft wannabes feel tough makes me billious…

    What about an “Oakland ” model…. in Orange….

    O but wait they dont want to associte themselves with …………………………….

  5. 5 Roberto Dec 17th, 2017 at 7:19 am

    No dealership or even an Indy in the Bronx.

  6. 6 Chris Dec 17th, 2017 at 11:52 am

    Shakes my head in disbelief…..

  7. 7 Guzzigreg Dec 17th, 2017 at 12:12 pm

    Bronx = lame. Polaris is trying too hard to be like HD instead of originality.

  8. 8 KIrk Perry Dec 17th, 2017 at 12:27 pm

    Women on motorcycles?….More women on motorcycles….! Hooray! Fast-track the process for us.

  9. 9 BobS Dec 17th, 2017 at 12:46 pm

    The Harley Queens has a better ring to it.

  10. 10 Aaron! Dec 17th, 2017 at 2:39 pm

    Harley hasn’t had a long term vision in ages
    When we look back we see this as the moment HD started its decline into oblivion, much like how the new lightweights sunk Indian in the early 50s or how the British industry and their lack of interest in Japanese machines in the 60s caused them to fail.
    I do not know why HD can’t offer more than just wanna be “tough guy” cruisers to a shrinking demographic

    I should add, HD needs to actually try to market and sell bikes other than cruisers too, unlike it did with Buell and the Vrod

  11. 11 Pat h Dec 19th, 2017 at 2:04 am

    Well they had the Sturgis and daytona guess there trying to get the gritty mean street vibe with the Bronx maybe cause everyone comes with a genuine NY pizza box to place underneath to soak up the oil

  12. 12 Siima MotoWear Dec 19th, 2017 at 12:48 pm

    Polaris is growing !!

  13. 13 rebel Dec 21st, 2017 at 7:54 pm

    saudi’s deserve their new drivers

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