There is a lot of confusion about real traffic of websites. This confusion is created both by some website owners not having a clear understanding of their statistics and some others making false claims because they think that their real statistics cannot be verified. This last category is most often composed or website owners trying to make money through advertisers. Free programs like Webalyser give false hugely inflated statistics because they are unable to distinguish human visits from computer visits generated by robot machines from search engines traveling the Web 24/7. A lot of people bragging about their statistics are even confusing (voluntarely or not) real visits with clicks and hits. There are different ways to measure the quality, relevance, popularity and credibilty of a website and it would be too long to explain them all here in this post. As an example, Google considered the best search engine in the world (67% of all searches) ranks its results on 2 main criteria (the others are secret): relevance of a website content to a topic (key words you entered), and popularity (number of links incoming only from other top ranked quality websites). Google eliminates sites with poor and/or unreliable content. Google is even smart enough to detect and penalize websites with fake visits created manually or with a clicks machine (computer(s) instructed to hit a homepage) by the site owner or accomplices. Being top ranked by Google (in the top 5 results) is the most prized marketing position in the internet sphere. SEO people (Search Engine Optimization) make a living trying to get these high results for their clients. Being ranked at the top creates huge traffic to a website, increasing exponentially the number of relevant (or qualified for purchase) visitors. Since 3 years, Cyril Huze Customs is ranked by Google # 1 in the world for the search “Custom Harley-Davidson” and # 3 in the world for the search “Custom Motorcycles”. Go to Google and try it. Another independent company called Alexa, observes traffic with its own methodology and ranks the most popular websites in different categories. Cyril Huze Customs is ranked again # 1 in the world in the category “Motorcycle Customizing” (check all results Here). Cyril Huze Customs is ranked # 3 in the world in the category “Harley-Davidson” (check all results Here). It is important to mention that Cyril Huze Webstore and Cyril Huze Blog are both part of the same website Cyril Huze Customs, although these web pages can be accessed directly. Next time a website owner throws at you big traffic numbers check them out attentively. It will make internet a better digital world. Make sure they are 1- real visitors 2- relevant to your objectives (like with any media, quality of readership is as important as quantity). For more info go to page Advertise. And yes, we will accept a few more selected advertisers.
Update February 16, 2007. Cyril Huze is now ranked # 1 in Google both for internet search "Custom Motorcycles" and "Custom Harley-Davidson".