A lot of charity fundraising is done during a big event like Daytona Bike Week. Harley-Davidson’s raised more than $150,000 for MDA and for this sponsored several activities. First the "Bankers Auction" hosted by Harley-Davidson, Inc. Chief Executive Officer Jim Ziemer and Vice President and Treasurer Jim Brostowitz, Second, the Willie G. Davidson pledge ride to Daytona, the Harley-Davidson Ride-in Show and the MDA public auction held at the Daytona Beach Ocean Center. Harley-Davidson and MDA volunteers also sold event pins and raffle tickets for a 2007 Fat Boy motorcycle customized by Willie G. Davidson with special Daytona graphics. Jimmie Gore of Pleasantville, LA won this one-of-a-kind motorcycle. The funds raised support life-saving research, comprehensive medical care for children and adults with neuromuscular disease and MDA summer camps.