Polaris 4Q Profit Up Mostly on ATV Sales

Polaris Industries Inc. said Tuesday fourth-quarter profit increased 16 percent, driven by solid snowmobile and all-terrain vehicle sales. Snowmobile sales surged 30 percent to $80.2 million, while ATV revenue grew 21 percent to $336.8 million. Sales of Victory motorcycles were up 7 percent to $36.1 million and parts, garments and accessories revenue gained 19 percent to $88.3 million. The maker of snowmobiles, motorcycles and ATVs said net income rose to $37.7 million, or $1.06 per share, compared with $32.4 million, or 83 cents per share, in the same quarter a year ago. 

3 Responses to “Polaris 4Q Profit Up Mostly on ATV Sales”


  1. 1 Knucklehead Jan 30th, 2008 at 2:59 pm

    Wow! Someone is doing something right. Maybe one of the Big 3 should hire their CEO.

  2. 2 Rodent Jan 31st, 2008 at 10:33 am

    Should I trade my Harley stock for Polaris, maybe , but not my Harley for a Victory

  3. 3 hoyt Jan 31st, 2008 at 3:26 pm

    depends on the Harley…there’s some badass Victory’s available

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Cyril Huze