Sad news at a time where we are in Cincinnati celebrating our love for the V-Twin industry. American IronHorse was the main competitor of Big Dog Motorcycles in the market segment of "production custom motorcycles". Follow the confirmation I received from one of their employees. " American IronHorse closed its doors officially this past week. Laying off pretty much everyone with the exception of a couple of big salaries. Employees were told possible return in march but nothing definitive . This during a 2 week layoff already in place. Doesn’t look good". Can it be only temporarily? It’s what I wish them. CH.
February 5th. Below is the letter that Buck Hendrickson, CEO, just sent to all American IronHorse Dealers.
"This letter is intended to address dealers concerns with American IronHorse. Despite rumors, we are not closed, we have not filed bankruptcy, and we are not abandoning our dealers. We are currently in a production hold, in an attempt to prevent overproduction from the factory, or overloading individual dealers. This same overproduction and overloading of dealers has led to the majority of problems that you each see on a daily basis. As a manufacturer, if we do not take action to prevent a repeat of a problem, we are committing a huge injustice to each of you, and to ourselves. We are still offering incentives to dealers to help sell bikes, and hope that you will take advantage of these programs. As a manufacturer, we are also working diligently on projects to ensure a quality future both for us, and each of you. Moving forward, we will keep our network of dealers informed of all happenings, and hope that you will do the same. We thank you for your patience, and your loyalty to American IronHorse Motorcycles" Buck Hendrickson, CEO American IronHorse Motorcycle Company