Jesse James Sued For Fraud Over Wal-Mart Clothing Line

Bike builder Jesse James of West Coast Choppers is accused of allegedly pulling out of a clothing line agreement with California-based Fortune Fashion Industries LLC. The lawsuit filed in Los Angeles Superior Court last Wednesday claims 1- that the original agreement was about a collaborative line of clothing to be distributed by Wal-Mart. 2- that Jesse James renamed the fashion line and launched it working directly with Wal-Mart. 3- that Jesse James stole one of their key employees to work on his clothing line. The lawsuit seek the payment of damages equal to 50 percent of Jesse James or his related entities past and future net profit from his Wal-Mart projects.

31 Responses to “Jesse James Sued For Fraud Over Wal-Mart Clothing Line”

  1. 1 J Nov 9th, 2008 at 12:21 pm

    LOL- apparently Fortune Fashion believes in utilizing the old California practice of enhancing their bottom line via baseless lawsuits…. Even at this point, their grounds appear preposterous- Jesse “stole” a key employee? Oh really? DId he ride up on his horse with a mask on, with Frank and Doc by his side?

    Delusional, and exactly why the California legal system is going down the toilet……

  2. 2 harry Nov 9th, 2008 at 2:28 pm

    Talk about crappy luck for Jesse, he ought to go back to just building bikes–Problem solved. I hope he doesn’t get screwed on this deal.

  3. 3 Nicker Nov 9th, 2008 at 4:07 pm

    “… he ought to go back to just building bikes…”

    But there are bills to pay…. (BIG Hollywood bills)…


  4. 4 Gar Nov 9th, 2008 at 4:24 pm

    With this suit, and the three or four others he now has pending, his attorney fees alone will equal the GNP of a small country!

    Gar Out

  5. 5 Gar Nov 9th, 2008 at 4:26 pm

    I have an idea —– maybe Jesse should seek a Government bail out — every other company in the country is getting one why not him?

    Gar Out

  6. 6 Dave B. Nov 9th, 2008 at 11:39 pm

    It seems with much success, comes many aggravations.

  7. 7 Rodent Nov 10th, 2008 at 9:01 am

    I agree, the government will probably ball him out

  8. 8 Brock Nov 10th, 2008 at 9:30 am

    Hang on Jesse….change is on the way soon.

  9. 9 Gar Nov 10th, 2008 at 11:32 am

    Jesse, Brock is right —- change is on the way —- soon there will be no more law suits, therefore there will be no more need for anyone to have their day in court, the Government, I am sorry I mean, “the People” will own your business and then you can “work for the people” —- and we will all life happy ever after in the United Socialist States of America. Hang in there Jesse, change is on the way brother —- or should I start using the term “Comrade”?

    Brock; Where do you suppose the re-education camps will be located? Hopefully I will have one close so I won’t have to ride in the cattle cars for too long to get to the site.

    Gar Out

  10. 10 toph Nov 10th, 2008 at 2:55 pm

    somehow in the hug fest, the irony of selling “chopper” gear at wal mart is lost.

    isn’t that the company contributing to the downfall of america and the us worker? or is that just when you’re not friends with the perps?

    so rev tech= bad for america. wcc at wal mart=good for everyone.


  11. 11 MIKEOUT Nov 10th, 2008 at 3:51 pm

    Seems that Jesse had a deal with the clothing company first. Basically my take is that the clothing company would front the money and Jesse would give permission to use his name ( another look what I came up with, but really did nothing in design or money out of pocket.) Now pay attention people because here is a lesson on how the shit works, and think as if you are the clothing company in california.
    The clothing co. gets Jesse on board ( that means they gave him big $$$$) Then they get China-mart
    to carry the clothing line with Jesse’s name on it. Somewhere along the way China-mart and Jesse
    decide to cut the clothing co. out of the deal. Thats where the employee comes into play. The employee
    must have been a designer that is under CONTRACT not to release designs or company info. Now this is nothing new in the motorcycle world, when someone steels an idea from a company and a employee to go along with the plans. This is not the first time this has happened in the clothing industry or motorcycle world. You can’t say you wouldn’t be pissed off if you had a deal or probably a contract with Jesse then your company is cut out of the deal. You would be calling your attorneys as well. I hope the clothing co. proves their case if the have one. It doesn’t matter if you are famous or just a everyday person, it’s called “ETHICS” some people have them and others do not.


  12. 12 Nicker Nov 10th, 2008 at 4:19 pm

    “…“ETHICS” some people have them…”

    A dry-cleaner’s son asked him to help with his homework assignment, The assignment was an essay on Ethics. The man answered was as follows.

    “..Well, you know how sometimes your Uncle Sol or I find money in the pockets of the clothes coming in for cleaning and alteration. OK, so lets say i find a $20 bill in a pocket. Ethics is about whether i tell your Uncle Sol or not…”


  13. 13 MIKEOUT Nov 10th, 2008 at 5:10 pm

    Obviously you have never had contracts or invested your own money into something only to have someone try to screw you over.
    They teach ethics class in college (you may want to enroll in a class sometime.)

  14. 14 Jeff Nicklus Nov 10th, 2008 at 5:26 pm


    Sorry they don’t have a class in “Sense of Humor” …… then again it seems you would have failed that class anyway.

    Nicker, Great story!

    Over & Out,


  15. 15 fuji Nov 10th, 2008 at 6:50 pm

    Wasn’t Ole Jesse James an out law? and Sonny Barger a one percenter ? and not a pouser.

    Possibility it ‘s in the gene pool man.

    What does one expect ; latte sippers. NO!

    Give us some drama young Jesse for you be the real deal.

  16. 16 Nicker Nov 11th, 2008 at 1:44 am


    “…Obviously you have never had contracts or invested your own money into something only to have someone try to screw you over…”

    What, you don’t read the news…???
    The BO transition team is looking at making my 401k taxable…. ???!!!!
    Last week my retirement plan announced “adjustments” …. ???!!!

    -WTF- smells like “screw over” to me.
    But that’s life. There are no guarantees.


  17. 17 Nicker Nov 11th, 2008 at 1:53 am


    Life is full of irony.
    It’ll crush your spirit if ya don’t find the humor in it.
    And humor is always better if ya can share it.

    Thanks……. 🙂


  18. 18 Jack Schitt Nov 11th, 2008 at 9:36 am

    Won’t that fucker just go away? Anyone would have to be insane to go into “business” with him. Furthermore, who would be caught dead wearing anything WCC or JJ designed, produced or endorsed? White trash fucktards who most likely don’t even have the money for a motorcycle, that’s who.

  19. 19 Jeff Nicklus Nov 11th, 2008 at 11:53 am

    Jack Schitt,

    “……. Furthermore, who would be caught dead wearing anything WCC or JJ designed, produced or endorsed? White trash fucktards who most likely don’t even have the money for a motorcycle, that’s who….”

    I suppose the same could be said of the OCC Product lines couldn’t it? In both cases your alleged “fucktards” have made these guys millions!

    Further, I would be willing to bet, that a good number of people on this blog neither own a motorcycle now, nor have they ever owned a motorcycle or could they afford a motorcycle. Therefore, if one were to assume that my observations were accurate, then one must further conclude that opinions are like assholes, everyone has one!

    And that, boys and girls, concludes my thought of the day.

    Over & Out,


  20. 20 J Nov 11th, 2008 at 2:57 pm

    LOL- hey Mickout- how’s things over at Fortune? Thanks for the tip on “how things work”, but your infantile logic misses a basic point- Jesse James is the straw that stirs the drink, and without him, Fortune has NO business with Walmart- or the flea market, for that matter…..

    Board of directors? Huh? That would give Jesse a vested interest in seeing FORTUNE do well, not for him to break off….. Your statements make so little sense, it’s really difficult to believe you’ve even driven by a college;

    Get your head out of your patootie- this is a big boys board….

  21. 21 Freedomlaw Nov 12th, 2008 at 6:55 am


    I love this website and blog and read it just about every day. What surprises me about the comments to this lawsuit is that we basically know nothing except that an unanswered lawsuit has been filed. People who love Jesse back him without knowing the facts. Others are ready to call anyone who wears one of his products a poser.

    Another perspective here: I enjoy motorcycling and I enjoy Cyril Huze as an artist and enjoy the blog. But if someone else just likes Jesse or Cyril because the bikes appeal to them, that’s okay too! In Cyril’s case, how could the bikes NOT appeal to you? They are works of art.

    I have never owned a low-rider, but I read about them, watch TV shows about them, and am amused and entertained by the incredible custom work and skill that go into making the cars. I am white third-generation American (not Latin), so I suppose that I am a poser. In my mind, I am simply enjoying the wonderful variety of life! Have fun. Free men, free markets.

  22. 22 Curt! Nov 12th, 2008 at 3:06 pm

    Jesse James & Wally World, long lost brothers. Both ideals based on “Pay Me, Sucka” Neither one has an ounce of ethics IMO,

  23. 23 Lugnut Nov 12th, 2008 at 10:45 pm

    Wow, the Wal-Mart Bashes are feeling their oats since the last election. It must really piss them off to see all of us regular joes and janes ignore their silly anti-capitalist asses and pack the parking lots.

  24. 24 Time will tell Nov 13th, 2008 at 12:42 pm

    Too bad that you real bikers cant see the writing on the wall. What do you think will happen to the low prices at wallmart when all the mom and pop owned stores are gone “the Low Price Leader will become the high price store” then you will be forced to pay more because so many of you real bikers bought your selves into that situation. As for Jesse he probable dont even know about this deal. I bet his attorneys deal with the problems they created while he is off being a movie star. But if it is true they cut out an american company to take the profits, how does that help americans? Walmart is known for buying from CHINA just two weeks ago walmart had to pull there eggs off the selves because they where contaminated. And yes those eggs came from CHINA. Funny how nobody cares about jobs going to china until it is there job. Keep buying at walmart soon we could all be speaking chinese.

  25. 25 Steven Phosgate Nov 15th, 2008 at 10:04 am

    It always amazes me when these celebrities try to poo their pantys.

  26. 26 MIKEOUT Nov 15th, 2008 at 6:57 pm

    To answer Time Will Tell,
    You hit the nail on the head. I’ve always been surprised when people will buy Chinese products and not care where they are made. I think people need to think back on how this great nation of ours was built. It was built by EVERYONES FATHERS and GRANDFATHERS working their asses off to provide for their FAMILIES. Everyone should look at the label to see where the item is made. If it’s not made in U.S.A. put it down and look for a similar product that is made At HOME. You may pay more for the American product but you may have helped an American Brother pay for their kids braces or an American Sister pay the baby sitter. Also before you buy Chinese products think of what your grandfathers would say if they were still here.(you and I both know there would be choice words flowing). I know everyone is trying to save money and cut costs, but when we do spend our hard earned dollars we need to spend them at home and not overseas.

    God Bless The United States of America

    Peace Out

  27. 27 Nicker Nov 17th, 2008 at 9:50 pm


    “… I think people need to think back on how this great nation of ours was built…”

    Spot on!
    That’s called … “Getting Back To Basics.”

    When the team’s in the dumpster a good coach will get em back to basics.
    When NASCAR teams consistently DNF the crew chiefs go back to the last setup that worked.
    When you’ve busted your budget, ya cut up the credit cards and buy only the necessities.

    So, the question is what’s this industry gonna do….???


  28. 28 Mike Greenwald Nov 17th, 2008 at 9:55 pm

    The industry is going to continue to make 20-30k bikes in a 8-12k world then whine about bailout money as the “only” American manufacturer. Seems to work for the others.

  29. 29 lmao Dec 14th, 2009 at 9:17 pm

    This country was built on the backs of fathers and grandfathers, and unfortunately for this ultra-nationalist group spouting off here, that included the fathers and grandfathers of Chinese, Africans, Native Americans, in addition to your European ancestors.. What makes you think Americans deserve to make $12 an hour to work a sewing machine and the Vietnamese guy deserves $12 a week? Americans should stick to industries they’re competitive in, and it’s not the low end consumer products found in Walmart. You aren’t costing anyone any jobs by buying your tweezers at Walmart. No American will accept $4 a day to make them, and no company would be able to sell you a $10 tweezer because they paid some guy $7.40 an hour to make them. This country was built on being innovative. Looking backwards and trying to revive industries that are in the past for this country (i.e consumer electronics, automobiles, etc) is the epitome of stupid. It’s all about service industry, high techs and weapons (and “green” industries, if anyone can convince people they are needed). Unions basically killed any chance this country had in Industrial jobs. They evolved from the concept of making the companies safe to an opposing greed machine to the corporation. Wages ballooned out of control and those industries became uncompetitive. All the while, these union guys shed tears about people buying non-union products, then ran out to grab a Big Mac from McDonald’s (the biggest employer of slave labor before Walmart) during their 2 hour paid break. Well, the chickens have come home to roost. Welcome to menial jobs like the rest of us. Now that you make $8 bucks an hour, you’ll absolutely LOVE Walmart. I give you my personal guarantee.

  30. 30 fullmoon_tiger Mar 5th, 2010 at 2:17 pm

    I hope you win JJ. it does not matter where you decide to sell your line of clothes. I will follow. I love your clothes. They are up there in quality along with Ben Davis and Dickies the only difference is YOUR NOT CHARGING THE WORKING MAN AN ARM, LEG AND HAND. The prices are well below the other big company names forementioned. I have switched from Ben and Dickies to Jesse James. Great Quality!!! just what this Trucker/Owner Operator needs.
    Keep up the good work JJ and Good luck!

    stole a key employee?? who wouldn’t go running towards a chance to work for one of the cooliest, artistics man alive??

    Santa Clara, CA
    JJ clothes fan

  31. 31 Damian Cigarette Jul 30th, 2011 at 7:35 pm

    I would like to know where I can buy Jesse James pants they are the best !

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Cyril Huze