So just like it wasn’t the case that everybody in the country was making a mint flipping houses a few years ago, it also isn’t the case that everybody is doing bad in the motorcycle industry. We certainly can’t deny that unemployment is rising and earnings are hurting, but this daily drumbeat of negative news only tells part of the story. If I have to make only one conclusion after talking during these last 3 days to dozens of professionals and checking all their wares during the V-Twin Expo , it would be that if our economic brain is severally damaged, our creativity is fully intact and that some vendors are doing very well.
The V-Twin Expo is closing in a few hours. What’s different this year? Everybody, from dealers to retail clients is going to see less new motorcycle products, but much better parts with more Bang for your Buck. “Me-Too” products, the ones with no added value, cosmetically and/or mechanically (very often named new when they were in fact copies or even copies of copies from its original designer) vanished like winter morning mist in South Florida. Junk parts are mostly gone. Excellent. I guess you can always get some perks even in bad economic times. For this 9th edition, exhibiting at the V-Twin Expo was living proof that you are doing Ok (meaning Good when translated in 2009 new economic language). Also true that the joy to be among my peers was somewhat tempered when I obeserved that a few good companies were missing in action on the floor of the most important V-Twin trade show of the year. This 9th edition could be summarized by “”Our Business Is Back Belonging To The Pros”. Just what we needed.