You all know that the percentage of women riders has significantly increased. Harley-Davidson states that during the last 20 years the number of women purchases has tripled and now represents 12% of its sales. The woman market is the most courted segment of the whole motorcycle industry, hence special events at the dealership, during rallies and on the road. I find it quite amusing that on one side the motorcycle Hall Of Fame Museum and Nationwide Insurance wanted to declare July as Women Riders Month. At the same time, Harley-Davidson decided that May was Women Month.
I propose to make every month Women Riders month. Problem solved. Call me for any conflicting issue like that. Regarding Harley initiatives, May will include rides to New-York City & Milwaukee, a tentative to be registered in the Guinness Book Of world Records for largest number of women trained to ride in one weekend, women only garage parties at their dealerships, etc. Male readers, contribute by finding a female neighbor or co-worker and convince her to ride. I know you can do it.