Breaking News. S&S Cycle Acquires Some Crane Cams Assets

sslogoThose assets include the inventory, intellectual property, and trademarks for all Crane automotive and motorcycle electronic products and for Crane motorcycle valve train products.  The intellectual property portion includes designs, drawings, and cam profiles.  Crane automotive valve train products are not included in this acquisition.  Crane Cams was founded in 1953, and like S&S Cycle, founded in 1958, it has become a respected and iconic brand in the high performance industry.
S&S intends to continue to sell Crane products through the same distributors and dealers who have sold them in the past.  To that end, they will establish a new facility in Daytona Beach, Florida to manage the business and provide customer service and technical support.  This new facility will be staffed by many of the same personnel that Crane customers have worked with in the past, providing as seamless a transition as possible.  While there may be some shortages of product in the near future, the Crane/S&S team will be working hard to fill back orders and meet future demand for Crane ignitions and motorcycle valve train components.
Since the acquisition does not include the Crane facility or equipment, manufacturing of valve train products will be moved to the S&S manufacturing facility in Viola, Wisconsin.  S&S CEO George Smith comments: “The addition of this product line is a natural fit for our current in-house cam manufacturing capabilities as our equipment and processes are state of the art.  We’re also excited that the highly successful Crane motorcycle and automotive electronics line is included with this acquisition.  This will further strengthen S&S Cycle in the electronics field by providing additional expertise to improve our product offerings in late model ignitions, among other things.”

8 Responses to “Breaking News. S&S Cycle Acquires Some Crane Cams Assets”

  1. 1 George Apr 23rd, 2009 at 11:28 am

    Good for the industry. Good for the employees. Good for S&S.

  2. 2 Dave Blevins Apr 23rd, 2009 at 12:35 pm

    This is great news! It would have been a real shame for the Crane products and brand to have been lost. Kudos to S&S, a good move.

  3. 3 Jeff Nicklus Apr 23rd, 2009 at 1:11 pm

    This is a win – win situation for both Crane & S&S …… not to mention it is great for the industry!

    Over & Out,


  4. 4 mtnrdr Apr 23rd, 2009 at 7:41 pm

    USA buys USA how about that …keeping it home!!!..

  5. 5 Cade Apr 24th, 2009 at 6:52 am

    Good for the industry. Good for the employees. Good for S&S…..Good for AMERICA.

  6. 6 Bob Robinson/R and R American Cycle Apr 26th, 2009 at 6:05 pm

    Yahoo! Congratulations George Smith and the rest of the Team at S&S Cycle! This should be a good fit for Crane & S&S, and it will keep a broad range of products available for us motorcycle enthusiasts. Hopefully there will be jobs for some of those put out of work by Crane’s closing.

  7. 7 Chet Crecelius May 20th, 2009 at 9:51 pm

    Great for our industry and all concerned. Hope they will clean up their end for the business, Stop letting the mail order outlets contol the market. Return to a True two step program.

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Cyril Huze