Harley-Davidson becomes an official partner of AMD’s World Championship of Custom Bike Building and title sponsor of the Modified Harley-Davidson Class. It is a little bit surprising to some because Harley-Davidson has its own official Harley Bike Shows where it used to be that only motorcycles with a Harley title could compete. This rule was loosen a lot in the late 90’s at the time of the surge of the after-market industry, most top custom bikes being built with after-market frames…and engines.
It is not surprising to me because it is the interest of Harley-Davidson to be associated with a major series of international bike shows featuring the most radical and appealing custom motorcycles and modified Harleys. Nobody can deny, me first, that a big part of the Harley-Davidson mystique comes from all those building custom bikes, individuals and professionals. Steve Earnshaw, Marketing Director of Harley-Davidson Parts & Accessories states that “By having a market-driven approach to how it has developed the World Championship program, AMD Magazine has achieved its aims of building an event that genuinely showcases the cutting edge of customization”.