As you know Harley-Davidson has several outreach programs going on. The objective is of course to federate some minorities to reinforce penetration of the brand among these groups. Due to the high and fast growing Hispanic population in the US, Latinos are the priority target. So, the factory is calling all Latino riders to host castings for the production of a Harlista documentary. Alfredo de Villa, who recently completed “Nothing Like the Holidays,” and who is an accomplished film director whose work has received accolades from the Sundance Film Festival and the TriBeCa Film Festival, will be in charge of this documentary.
The film will feature the true spirit of Harlistas everywhere in the world. Casting calls with Alfredo de Villa and his team will take place at Harley-Davidson dealerships in Chicago; Los Angeles; Laredo and Corpus Christi, Texas. The casting call events are as follows:
Casting Calls: Laidlaw’s Harley-Davidson (Los Angeles) – Friday, June 5 – 1 p.m. – 6:00 p.m. Glendale Harley-Davidson (Los Angeles) – Saturday, June 6 – 10 a.m. – 4 p.m. Skip Fordyce Harley-Davidson (Riverside, Calif.) – Sunday, June 7 – 10 a.m. – 4 p.m. Corpus Christi Harley-Davidson (Corpus Christi, Texas) – Friday, June 12 – 1 p.m. – 6 p.m. Laredo Harley-Davidson (Laredo, Texas) – Saturday, June 13 – 10 a.m. – 4 p.m. Illinois Harley-Davidson (Chicago) – Saturday, June 20 – 10 a.m. – 4 p.m. In the cities of New York, New Jersey and Miami, Latino Harley-Davidson riders are encouraged to visit their local Harley-Davidson dealerships during scheduled story collection events where they will be able to upload their personal videos on Harley-Davidson Harlistas.