To sell more bikes and get more repeat customers Harley-Davidson created at the end of last year a program called “Ride Free Guarantee” expiring in March. Must work well because Harley decided to renew this program. How does it work is simple. If you buy a new Sportster 883 or 1200 (a total of 7 eligible models) at one of the participating dealers between now and August 31 you will get the original MSRP value back when you trade the bike in for a new Harley Big Twin or V-Rod motorcycle within one year of you purchase.
In a few words the strategy is to attract new buyers to one of the cheapest models then make them climb the ladder to more powerful/expensive models (a total of 20 Big Twins and of 3 V-Rods). To be precise The MSRP value used for trade-in will be the factory-delivered MSRP (including factory installed options) excluding parts and accessories, taxes, titles, licenses, set-up/prep charges, Extended Service Plan, GAP coverage and any dealer add-ons, regardless of the amount actually paid. Harley-Davidson.