Harley-Davidson Launches Fit Shop Program

dealer1It’s very rare that a factory bike will fit you the 1st time you straddle it on the show floor. Not to lose any sales over a 1st negative impressions, Harley-Davidson vision is that by spending one-on-one time with a trained Fit Shop specialist, their potential buyers, whether they’re a long-time or new rider, will feel confident that they can ride out of the dealership feeling comfortable on the open road.

Dealership Fit Shop specialists will now work with current and prospective Harley-Davidson motorcycle owners to help customize the suspension, seat, handlebars and/or foot controls to meet their riding preferences. New riders may not realize all the customizations that can be made to a bike to make it a one-of-a-kind ride based on build and preference, while long-time riders may not know about the latest customization. Of course, at the same time, it will also help Harley-Davidson sell more genuine parts and accessories.


8 Responses to “Harley-Davidson Launches Fit Shop Program”

  1. 1 ian Aug 5th, 2009 at 9:56 am

    now this would be good – if they would replace a limited range of stock parts on say saddles bars and suspension to get it right on day one – without any extra cost – but i guess that would just defeat their object.

  2. 2 A 1 cycles Aug 5th, 2009 at 10:10 am

    its to sell more parts on the financing..a custom bike company did this. cant recall the name. they had chassis and seats and bars all set up on the showroom floor and they would measure you and write down your preferences and build a bike around that..something custom builders do anyways, but they were trying to mass market it. harley is trying anything to stay afloat..i would love to know the figures of how many h.d. factory shops are closing nation wide? anybody know of local hd shops closing?

  3. 3 John E Adams Aug 5th, 2009 at 10:14 am

    A very smart and nice option to add to the showroom – makes good $$ sense -;0)

  4. 4 Boss Hawg Aug 5th, 2009 at 11:26 am

    A1 Cycles

    That would have been “Hard Bikes” with Bob Kay.

    Boss Hawg

  5. 5 Kirk Perry Aug 5th, 2009 at 1:26 pm

    If you’re the motorcycle manufacturing business with the inventory of V-Twin® or CCI® – (I guess that’s it for the “antique repop Harley parts manufacturers) – you should go behind the counter at Briggs & Stratton® and see how they deal with parts. They have videos to show you where to find your model number and they cross-reference old numbers to new and make parts buying for obsolete Briggs motors a breeze. They WILL have your part. You can look up your part with the exploded illustration of your motor and find a missing part number (like the foam element that fits over the paper filter). Briggs & Stratton® is the very best at what they do. This link might get timed-out, it’s to their parts ordering page. The helper links are numerous and it’s easy to fill your cart and shop around some more. Deluxe site.


  6. 6 Vette Aug 6th, 2009 at 8:32 am

    Way to go, HD! All of us 5′ 2″ people really appreciate the effort and those who don’t realize the big is too small or too large for them need a little help as well. I am surprised they have not done this sooner.

  7. 7 bigalyts Aug 6th, 2009 at 2:13 pm


  8. 8 just my opinion Aug 7th, 2009 at 11:51 pm

    The days of forcing the customer to take what you want them to have is over. I am not surprised by this at all. I remember going to the ford dealer as a child with my parents they picked the model,color, interior colors, engine size and tranny type and several weeks later they got the car they wanted not the car the dealer wanted to get rid of. This is a step in the right direction but does anyone really think charging more for what the manufacture should have given the customer to start with is a good idea. HD should allow people to order what they want at the same cost as long as the parts are similar except in size. The more options HD gives the better their sells will be. Most people cant afford to buy a bike for 18,000 then rebuild it at the cost of another 15 or 20 thousand. Let folks order what they want at little or no added cost and HD would be number one.

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