For the past 2 decades, Harley-Davidson has successfully marketed its bikes to baby-boomers. And you know the problem: boomers are graying. Consequence, some of those older riders quit riding or ride much less and buy less motorcycles. Harley buyers were an average age of 38 in the early 90’s, and now 50! Just observe the rally goers. A high percentage of gray hair riding baggers or trikes.
While all manufacturers, big or small, are courting the 20’s to 30’s clientele, at the same time they all push the new hot item, a 3-wheel motorcycle. In Sturgis, trikes are everywhere like never before. And their owners fit in 2 categories (In addition to the biker with some form of physical disabilty: 1-) the very mature rider who wants to continue to ride. 2- the aging couple where the female passenger requires the husband or boyfriend to offer them a more comfortable ride with the perceived benefit of extra safety on the road. Harley-Davidson with the “Tri-Glide” & Lehman/Victory with the “CrossBow” have a waiting list for their trikes. So, in 2010 will we see major custom builders devoting their talents and skills to the trike? Should be interesting… .