Chad Greulach, CEO of Lorenzo Cycles read your comments in my Blog about the launch of the new company and the association of Lorenzo Lamas with Eddie Trotta. He sent me the following statement.
“On behalf of Lorenzo Cycles…In 2002, I produced/packaged “American Chopper” for Discovery Channel as an East Coast answer to what Jesse was doing on the west coast. I’ve kept my foot in the industry and developed my relationships since. After 6 months with Gene Simmons, producing the first season of his series on A&E, it was only a matter of time til the pieces lined up.
Lorenzo Lamas has been a “garage builder” (like many of you) and putting miles on bikes for 30 years. With a genuine love for the ride and craftsmanship of custom motorcycles, Lorenzo and I committed early this year to learning from the failures of those before us and to committing our time and resources to introducing something new and exciting to an industry that’s flat at best. We both knew that, though Lorenzo knows and loves bikes, he obviously wasn’t going to be the one shaping the metal! I’d worked with Ralph Randolph for more than 5 years, as a friend, to help him build his brand. 7 years after launching OCC, I put Lorenzo and Ralph together.
We’ve been fortunate to have the support of individuals and companies who believe in the vision of Lorenzo Cycles. We’re committed to building our company right. After 4 months of build time, our bikes not being on the ground in Sturgis was unacceptable and inconsistent with our brand image and goals. Our decision to replace Ralph Randolph with Eddie Trotta was in no way a statement against Ralph or his bikes. For the team at Lorenzo Cycles, it was just a matter of taking care of business.
We understand that those in our community who don’t know Lorenzo or understand his genuine passion for riding might see Lorenzo Cycles as another “rock star” attempt, but I’m here to tell you, that’s not what we’ve got on the forecast. Over the next months and years, we’ll introduce new bikes, parts, products, rides and a community that will take riders back to the fundamental core and spirit of custom motorcycles and a real sense of freedom and expression.
Lorenzo, as you’ll see over time, is the real deal. We all understand the skepticism by some of you, based on other “celebrity efforts”, and know that it’s our challenge to prove ourselves to those who might cast doubt. Some we’ll win over. Others we wont. We’ll start by having our first Eddie Trotta bikes on the ground in Daytona and continue by riding 1000’s of miles with our friends for charity throughout 2010 and always introducing unique products to market.
Thanks to our early supporters (Rod Woodruff, John Paul DeJoria, John Detrick, Brenda Fox, Marjoe Gortner, Oakley, Ariat, etc.) and to those of you who still don’t get it…stay tuned. It’ll all make sense to you in about a year” Chad Greulach, Lorenzo Cycles.