Every year there is a study made by Interbrand Agency and published by Fortune Magazine to rank the valuation of the 100 “Best Global Brands” in the world. Interbrand rates the companies that run businesses on at least 3 continents. Because the state of the “word economy” worsened in 2008, the overall value of these 100 brands declined by 4.6%. Among all losers Harley-Davidson experienced the biggest fall in value, down a whopping 43% or 4.34 billion due to the 66% drop in the company profits in 2 quarters of year 2008. Among other automotive losers, Lexus lost 12% , Ford lost 11%, Toyota, Volkswagen and Porsche lost 8%, Mercedes-Benz, BMW, Honda and Audi lost 7% each. General Motors and Chrysler Group LLC did not even make the list in the top 100 brands in the world! (graphic is for illustration only and doesn’t reflect Harley-Davidson brand value over time)
Published by Cyril Huze October 6th, 2009 in Builders and Events.