Victory Motorcycles 3rd Quarter Sales Down 56%

victorymotorcyclesIt’s the turn of Polaris to announce bad news regarding their 2009 On-Road Division, primarily Victory motorcycles,  third quarter results. Sales decreased 56 percent during the third quarter of 2009 when compared to the same period in 2008. Victory retail sales to consumers declined more than the industry wide sales of heavyweight cruiser and touring motorcycles over 1400cc, down 20% during the 3rd quarter 2009  when compared to quarter last year.

Polaris reported a net income of $31.2 million, a decrease of 17 percent for the quarter ended September 30, 2009, compared to the third quarter 2008 net income of $37.7 million. Sales for the third quarter 2009 totaled $436.2 million, a decrease of 25 percent from last year’s third quarter sales of $580.3 million. Sales for the full year 2009 are expected to decline in the range of 20 to 22 percent compared to the full year 2008, narrowed from previously issued guidance.

Opposite to Harley-Davidson strategy, Polaris stated that to reinvigorate retail sales, the company is adding personnel and resources, streamlining the product line-up, increasing promotions and expanding its international market presence. Two new 2010 touring motorcycles have been introduced, the Cross Country and Cross Roads models,, both targeted at the large touring motorcycle market segment. Additionally, several value oriented models were added to the Victory line for model year 2010. During the 2009 third quarter the on-road division began shipping the Polaris Breeze, the Company’s first electric powered low emission vehicle, to a select number of neighborhood vehicle dealerships. The initial response to the product by dealers and consumers has been positive. Victory Motorcycles.

23 Responses to “Victory Motorcycles 3rd Quarter Sales Down 56%”

  1. 1 Mr. Obama Oct 19th, 2009 at 10:18 pm

    It’s clear that this entire Harley/Hog/Victory/Fat/ChopperExcelsior BS is over. Good riddance.

  2. 2 FREDP Oct 20th, 2009 at 12:27 am

    Pray for snow!! They build mean ass snow mobiles!!!!

  3. 3 jatinder pal Oct 20th, 2009 at 2:16 am

    Just a matter of time,they will bounce back cause they have really good products…..hang on victory.

  4. 4 Conrad Nicklus Oct 20th, 2009 at 2:18 am

    Does this shock anyone? IS THERE A SINGLE COMPANY OUT THERE WHO IS NOT DOWN IN OUR INDUSTRY? But thanks Victory for making me feel a little better about our numbers, ya’lls are horrible but not as bad at Harley be happy about that.

  5. 5 Frito Bandido Oct 20th, 2009 at 8:34 am

    No pesos for Viktori………….muy bad.

    Need tu jire Frito Bandito to desig motorcycleta…….I good.

    Jesse James livesssss!!!!!

    Frito Bandito

  6. 6 1550tc Oct 20th, 2009 at 9:36 am


    Pray for snow!! They build mean ass snow mobiles!!!!

    and they have a winner s in their UTV’s, Razors and quads

    their sleds are ok now that they have gone to the ski doo/up right riding position

    if you think some of the new harley buyers are posers you should see the victory buyers………..56% sounds about right , then what, another 50% for 2010..

    Cyril get Polaris to give you some sales figures! These $$$ amounts mean f-all to the average enthusiast!

    No disrespect to Ness but those new Star Trek baggers are dogs with flees……..

  7. 7 Jeff Nicklus Oct 20th, 2009 at 9:59 am

    Welcome to the real world boys!

    Remember the vote we had a few months back? You remember, the vote your state supported, the vote for CHANGE” Well here is the change you idiots voted in ….. deal with it!

    Over & Out,


  8. 8 Bigalyts Oct 20th, 2009 at 5:26 pm

    Frito Banditi Just so u Know Jesses Bikes R Ripppoo’s Jesse sells em over pric o’ El hard ridden krappo ! he sell em’ hi priced Sportsturds and call em Kustom ! He sell Wifo for mucho B.J’s then Long Live Jesse!

  9. 9 AntiNicklus Oct 20th, 2009 at 10:53 pm

    j Nicklus – i think it’s going to rain tomorrow. Damn it!!! I voted for change and now I have to deal with it….

    You got issues boy. All this crap started on Bush’s term. Blame the right people at least if you are going to blame anyone. I’d rather look at how american people got jacked from their savings and jobs thanks to preferential capitalism (where the white collars get free rides on the back of the working class) and DEMAND change.

    Peace out.

  10. 10 Jeff Nicklus Oct 21st, 2009 at 9:43 am


    Blah, Blah, Blah, Bush did it, it is all his fault, Bush did it, it is all his fault, Bush did it, it is all his fault, Bush did it, it is all his fault.

    OK Obama get off this blog and get back to the Socialization of America now.

    Over & Out,


  11. 11 Jeff Nicklus Oct 21st, 2009 at 10:13 am


    One more item then I will let you get back to your teleprompter ……

    I was on my way to shop at Lowe’s yesterday, to do my part to stimulate the economy, and I found myself behind this little hybrid of a car bearing a bumper sticker that read, “We did it! – Obama / Biden”

    Well, as luck would have it, she pulled along side of me at a red light about a half mile down the road. I beeped my horn and gave her a big thumbs up. She rolled down her window and I said, “I love your bumper sticker!’ She thanked me.

    Then I quickly added, “It’s good that you are taking responsibility for your mistake!”
    She gave me the finger and drove off.

    I think I might have offended her.

    Over & Out,


  12. 12 Conrad Nicklus Oct 21st, 2009 at 7:00 pm


    Go jackoff on your Obama lifesize doll you have, I am sure he likes it. Blame Bush all you want but think about who ACTUALLY makes the choices our Government takes, Congress,House, senate maybe?? Oh and dring the Bush term and still running now, is ummm what 67% Democrats?? So how is it the REPUBLICANS FAULT YOU IDIOT.

    Now, go play with your Obama doll and have a good time watching your choice scatter our country.

    Conrad Nicklus

  13. 13 Patrick R. Oct 21st, 2009 at 7:27 pm

    Save your country from people like Conrad Nicklus. Support Obama. Conrad is a republican puppet.

  14. 14 just my opinion Oct 21st, 2009 at 8:25 pm

    Obama did it==== Bush did it=== BLAH BLAH BLAH,
    So any way back too the Victory’s. Did anyone else notice that even thou their Victory sales are down Polaris still had a profit? I wonder if the HD factory is doing that well? What some of you guys seem to forget or just don’t understand is that it does not matter how many bikes you make. It is much more important to make profits, than to over build what the market can absorb. Every builder is down from years past, any one that say’s their sales are not down is a liar. In fact a large number of custom builders are now doing something else to feed their families. As long as Polaris is making profit Victory will be building bikes.

  15. 15 Conrad Nicklus Oct 21st, 2009 at 10:54 pm


    I take it you are one of the puppets that Obama is playing with using his left hand while his right hand is soluting his boy Allah??? Just making sure we got this right here.

  16. 16 Mr. Obama Oct 21st, 2009 at 11:00 pm

    Keep hope alive.

  17. 17 Conrad Nicklus Oct 22nd, 2009 at 1:27 am

    Mr. Loser,

    There is no hope now unless the Repubs when over in 2010…Hope has dwindled to a faint memory now.

  18. 18 Mr. Obama Oct 22nd, 2009 at 6:28 pm

    Do not despair my fellow American. Next week I am introducing legislation that will mandate the subjects of Creationism and Guns in your local schools. Many Repugs have been asking for this.

  19. 19 Conrad Nicklus Oct 22nd, 2009 at 11:16 pm

    I am all for guns on campus, matter fact I think we are stupid for not allowing this now.

  20. 20 AntiNicklus Oct 22nd, 2009 at 11:22 pm

    Jeff, you cannot use roads anymore. It a social project. Only toll roads for you my dumb republican friend.

    Conrad, go suck your daddy.

  21. 21 Jeff Nicklus Oct 23rd, 2009 at 9:12 am

    Mr. President (AKA: AntiNicklus)

    Go back to sucking up to our rag head frinds in the middle east now ….. we will talk again the first part of November 2010 when we castrate you and that Speaker of The House Witch.

    Over & Out,


  22. 22 mike Oct 26th, 2009 at 9:32 am

    i think that obama just got the nobel prize for snow mobiles

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