How The Rossmeyer’s Family Is Managing The Harley-Davidson Businesses

rossmeyerdaytonaharleySince Bruce Rossmeyer tragic disparition in a motorcycle accident on July 30th, his family, wife Sandra and his 5 children share responsibilities to manage the Rossmeyer Enterprises. The business entity comprises 13 Harley-Davidson dealerships or stores located in 5 different states and 3 local Florida car dealers. A couple of months before his death Bruce told me that he was thinking of selling or close 3 of his businesses in South Florida. The Harley dealerships of Pompano and of Sunrise, and the clothing store of Boca Raton (already closed before Bruce death).

It appears that Bruce, not surprisingly, had partners in his different operations. So, all speculation about  the direction taken by the Rossmeyer’s businesses, with or without the family, would evidently require approval of these partners. Those who knew Bruce are aware that he had involved as much as possible his children in his different ventures. As for now, wife Sandra assume the Presidency of the Rossmeyer’s Family Enterprises with son Will as vice-president. Will also hold his father’s seat on the Board Of Directors of the Boys & Girls Clubs of Volusia & Flagler Counties, one of Bruce favorite charities. Also playing now a major role in the businesses are daughters Mandy (Campbell) and Shelly Rossmeyer. The 2 other daughters, Wendy (Van Patten) and Randy (Blalock) live at distance but are now also taking active parts in business decisions. The family continues, as demonstrated the weekend before and during Biketoberfest, to support all charities in which Bruce was actively involved since he opened his 1st dealership in Daytona in 1994. Rossmeyer’s Harley-Davidson.

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6 Responses to “How The Rossmeyer’s Family Is Managing The Harley-Davidson Businesses”


  1. 1 WILLIE Oct 22nd, 2009 at 9:02 am

    I know WILL and SHELLY personally and they will do just great .The whole family are great people and with a dad like MR ROSSMEYER as a role model they will carry on and do great also .What a great success story of a legend..good luck and god bless
    respectfully,
    WILLIE

  2. 2 Bigalyts Oct 24th, 2009 at 1:31 pm

    Oh Boy! It will take all their Heads together to Figure out, where is the FUNDS to pay off the Bikes out there Burning Gas and the ones in Inventory. It sucks when the smoke and fog starts to clear and ??@#$%^ Where the Frick did the Millions go? When you HAD about $5 mil a Week Float and NOW you got about $2 mil a week ! “Oh what a Web He Wove !!!!

  3. 3 MCBill Oct 26th, 2009 at 3:34 pm

    BIGALYTS… what the hell are you talking about?

    Sounds to me like $$$ envy at work…

  4. 4 Motorcycle Monster Oct 26th, 2009 at 5:55 pm

    Anyone who knows the Rossmeyer family and folks like Shelly and Will will also know that Bruce has been getting these folks ready… for a lifetime. Don’t you worry about the Rossmeyer Clan. They are all class folks and will stay right where Mr Bruce would want them…On Top of There Game.
    God Bless,
    Monster

  5. 5 retrograde Dec 15th, 2009 at 9:46 pm

    Hey there X remember me? how bout the nice ride cross country?Nice lot of money,Hu?can’t run can”t hide and I am forerver

  6. 6 Mark C. Jan 4th, 2012 at 8:03 pm

    I know Wendy way back from Normandy beach in the 80’s Hi Wendy How are you 🙂 !!

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