Among the small custom motorcycle manufacturers, I can say that Dar Holdsworth was one of the first to understand that to survive our economic downturn the only way was to propose value bikes, meaning highest quality and coolest looking bikes possible for the money. And Dar proved with his first 3 models that it is possible to market custom bikes under $20,000 and still equipping them with reputable brand name components for engine, driveline, wheels, brakes and electrical.
Dar also understood, and I talked with him about it, that to increase his brand visibility when others become way too shy, is an easy way to increase his market share now and later when his competitors regain confidence. And what is the best and most economic way to do it without spending half of the year traveling from shows to shows? Of course internet, by offering a richer and more interactive website experience and working hard at building traffic and repeat visitors. So today Darwin Motorcycles – the company building the Brass Balls Bobbers – uploaded a new website with ton of information, new pictures and videos. Worth a visit to reward a custom builder still dreaming new bikes and believing in the future of our industry. Brass Balls Bobbers.