Another Harley-Davidson Auction At Rossmeyer’s. No Reserve!

brucerossmeyerlogo1Former in-store and online auctions didn’t work very well for Rossmeyer’s Harley- Davidson. Not enough to get rid of all these pre-loved motorcycles. You heavily criticized in my Blog  the way these auctions were organized and Rossmeyer’s listened and changed the way they will sell their bikes during the next auction From Friday December 11th to Monday December 14th. Looking for a very good deal? There will be a minimum bid (logical) but no reserve! (great). Here the changes they have made.  
1- You now have 4 day’s to bid on the auction bikes, the auction will open Friday Dec. the 11th at 12:00 noon- will close Monday December the 14th at 6:00pm. 2- This will be a no reserve auction, they will start the minimum bids higher to reflect the true value of each motorcycle. Each motorcycle will show clearly the minimum bid. 3-Winner take all! Before you might have had the winning bid, but if the reserve Wasn’t met you did not win the motorcycle. 4- They will stay with proxy bidding. Proxy bidding simply means the bid  you can afford, and sit back and watch! You do not have to change you bid all the time!

An example would be the minimum bid is $10,000 , you want to bid $11,000. You simply put a $11,000 bid in, It will show you have bid only $10,000. If somebody bids $10,200 it will automatically bump your bid to $10,300. They are changing the bid changes from $50, to $100 per a majority request from you the bidders. Only bid what you can afford, and good luck!

14 Responses to “Another Harley-Davidson Auction At Rossmeyer’s. No Reserve!”

  1. 1 MC Nov 28th, 2009 at 12:22 pm

    The Harley feeding frenzy is over. There are a lot of people out there that are selling their motorcycles because they need the money. Now that winter is just around the corner prices have dropped as well as demand.

    If they have a bottom dollar for the motorcycle they want to liquidate they should post those prices and sell to the first guy that puts up the cash and thank him while he’s doing it!

    Hope they get some interest, but if I were looking for a bike there are enough out there to be patient and you will get a great deal.

  2. 2 fuji Nov 28th, 2009 at 12:30 pm

    This continues to be a litness test for survival.
    How many times does one cry wolf before no one listens ?

  3. 3 fuji Nov 28th, 2009 at 12:39 pm

    I would believe that the MotorCo is watching all of this unfold and taking notes on what the true value of used hardleys are / was.
    If there isn’t coaching going on from the MoCo board room to their largest dealer I would be suprised. Something like don’t sale short for it will deflate the price of new.

  4. 4 Bigalyts Nov 28th, 2009 at 2:20 pm

    You Guyz keep taliking about ‘true value” and “MotorCo’s watching” and “if there isn’t coaching going on” and “Harley Frenzy over” ! You Guys are MORONS ! We all know that Harleys and Every other brand of Bike and Car and Rolex Watch and Artwork and Realestate is taking it in the ASS! Rossmeyers Auction is about getting more Liquid and Floating some DoReMi ! They can only Sell these Bikes for as they are on their Floor Plan for ! Yes, Used Bikes are Floor Planned as well. If they don’t meet the Reserve they can’t be sold. DON’T YOU WANT A TITLE ?????

  5. 5 Patrick R. Nov 28th, 2009 at 3:15 pm

    Bigalyts. You didn’t read correctly. Cyril wrote that there will be a minimum price for each bike at the auction start, but after there is no reserve.. I agree that Rossmeyer’s needs urgently to raise the money to service its debts. Or I think they will go to Chapter 11.

  6. 6 MC Nov 28th, 2009 at 3:31 pm


    If you were to go to Rossmeyer’s web site right now you will find 3 2001-2003 Softail Standard models with a price range of $9995.00 – $11995.00.

    Now go to any other web source, Cycle Trader, Craiglist, etc. I just did. Results were a 2009 Softail Standard, 5xxx miles. $9995.00 (St. Louis Craiglist)

    Florida Craiglist, 2000 Softail Standard $6200.00. (South Florida Craiglist)

    This is not an isolated thing. You can find low cost Harleys all day long!

    Are we to believe that a dealer would have more money into a trade in or repo than it is worth? Who knows, maybe that is what they had to do to move new units?

  7. 7 Dr Robert Harms Nov 29th, 2009 at 7:54 am

    “reserve price” is meaningless if it is at or near normal street selling price. If its $1000.00, then its a real auction with bidders truly bidding to buy. Any experianced auction buyer or auctioneer will confirm this. The “dirty secret” is that “no reserve” or essentially no reserve bikes bring good prices but it takes balls for the seller to do so. Ask Jerry Wood or similar sources .

  8. 8 Alan Nov 29th, 2009 at 10:31 am

    “This will be a no reserve auction, they will start the minimum bids higher to reflect the true value of each motorcycle”

    That’s a silly statement, both here and on eBay. The “minimum bid” is the reserve in that case.

    Rossmeyer, like most big Taj Mahal Harley dealers, overprices their used bikes as compared to an individual selling. There are several reasons: 1) overhead is tremendous in a dealership that size; 2) floor plan costs mount up each month a bike sits on the floor; 3) If they refurbish a bike when it’s traded in, they have the costs of that; they have to pay sales commisssions.

  9. 9 fuji Nov 29th, 2009 at 10:55 am

    Yes, Bigalyts it is about getting more Liquid, cutting overhead.

    Yes, Bigalyts the MoCo is watching with much interest. You assume they are not?

    Yes, Bigalyts when you operate under a banner [ trade name ] be it Ford, GM or even Dominos a franchised dealer operates within guidelines. If there are discrepancies, then corrective measures must be taken to maintain a franchise. Note, I did not say all. Financial reports disclose all aspects of the business.

    Yes, Bigalyts, I have past experience with the Ford Motor Co. so I understand how it works.

    So to speak, you are under their thumb. Quite common to have someone dropping in the door on a regular basis checking on inventory, sales, service, financials, condition/upkeep of buildings, etc., and, no, not all used inventory was floor planned.

    Yes, Bigalyts, the company is very concerned over the value of used Harley’s just as any builder on this site is concerned about the value of used bikes they have built.

  10. 10 BikerMarc Nov 29th, 2009 at 12:15 pm

    There has never been a better time to get “like-new” Harleys. You can easily get a low mileage, 2-year old bike for $10,000 cash or less from a motivated seller. They are available all over the Internet and thru word-of-mouth from Biker friends.

    Dealers are not yet motivated enough to cut their losses. Clearly, Rossmeyer’s banks don’t understand the business of auctioning in a saturated market. This said, I wish the Rossmeyer familly all the best in moving the excess inventory.


  11. 11 Christopher McMinn Nov 29th, 2009 at 12:16 pm

    If you are looking to buy a used H-D , I think it would be foolish to go this route . If you are green to H-D this is perfect

  12. 12 mikydwarf Nov 29th, 2009 at 7:29 pm

    another one, huh what a joke i have attended thelast two, and let me fill u in the week before i had been in looking at new hds and their used invintory had a list of prices and went home to wonder so the next sunday the big slashing of all bikes new and used . ‘well alright so off i go, get there and its the old switch and bait the same bikes i had looked at now were all from 5 to 10 thousand more . wat wat i say. and in asking how much well not to my surprise they knock them down to the price i had on my list when it was inside . so i say buyer beware and yo ross every body is not stupid i bought a” bmw.”

  13. 13 Stephen Nov 29th, 2009 at 8:59 pm

    I wonder how many they actually sell with these tired old dealer tricks.

    If you wait long enough they’ll be selling them at the price people will pay during their closing down sale.

    HD’s are way over priced everywhere in the world. Here in Sydney Australia I can get a new custom made chopper with a 127 Cu In Ultima engine & 6 speed etc for AUD $22000 for the kit or AUD 26000 built and painted in one colour. A stock HD softtail costs AUD 35000.

    The new Honday Fury has just been released here for AUD 19000. I don’t know about you but I think the HD people are not in the real world….

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