You remember the letter of Sheldon Coleman, CEO of Big Dog Motorcycles, that I published on January 6th. In it, he explained the reasons why Big Dog Motorcycles decided to skip last weekend Cincinnati V-Twin Expo and instead took the decision to exhibit its line up at the Indianapolis Powersports Dealer Expo. Well, the show just opened today and Big Dog Motorcycles is introducing a new $21,000 budget price chopper that will be available in July.
A surprise? Not really. As you know (I explained many times) all manufacturers are courting the just under/just above $20,000 market segment. This shot taken at time of setup on the Big Dog booth shows you a “no surprise” classic lines production custom chopper with a solid paint job, solo seat, a right side drive setup using an S&S 111″ engine (well enough power for this type of bike) and a 6-speed transmission. For the rest, I don’t have more details, but it seems to me that Big Dog is in Indianapolis to test how well this model may be received by both American & Metric bike dealers, and I suspect that the final list of components is not definitive and will be adapted depending of their reactions and expectations. Do you think Big Dog Motorcycles got the right approach? Would you sell (if you are a dealer) or buy one like that at this price? Big Dog Motorcycles