Men, what are your dreams? What you would love to do that you never done before? Harley-Davidson is convinced that riding one of their bikes is one of the secret dreams of many men. So they launch a huge campaign to incite all those as young as 18 to 55 to participate in the sport of motorcycling. And to convince them, the campaign features super model and motorcycle enthusiast Marisa Miller whose job, in modeling on a Harley, is to encourage and challenge men to live out their dreams and to start riding this summer.
The campaign kicks into gear this week around the Maxim Hot 100 issue, including an in-book ad, as well as exposure at the Maxim Hot 100 party in Los Angeles, on the Maxim Web site, on the Harley website and in television programs. Men can register for the chance to win one of hundreds of free Rider’s Edge New Rider Training Courses, as well as an exclusive package featuring the chance for one lucky winner and four friends to 1-:Select the Harley-Davidson motorcycles of their choice 2- Go on the road trip of a lifetime… with super model Marisa Miller. To get started, men can visit The Start Something Campaign web pages to download exclusive photos of Marisa and her motorcycle, as well as view behind-the-scenes video from the ad shoot.
Then, Harley expects that you will go visit your local Harley-Davidson dealer who has all the answers to address everyone’s concerns in their new Guide to Ride. Will Harley plans to get motorcycle dreamers in gear this summer succeed? If yes, it would prove again that in this world, even during a recession, (beautiful) women still rule.